There is a new report on streaming from Interpublic Groups Magna that assess Netflix and Quibi as being vulnerable in this accelerating streaming wars. With many big players going the industry, the report forecasts that media companies will create content super bundles to keep viewers. Streaming isn’t going anywhere, and all businesses small and large are going to continue to have to find innovative ways to stay afloat. In 2020, report estimates that streaming will make up 60% of all video viewing next year, and 70% by 2024. It is going to become the most dominate mode of video consumption for some audiences in 2020, eclipsing linear TV. Even powerhouses like Netflix will need to reevaluate because according to Nielsen data, Netflix’s most viewed offerings during the 2018-2019 season were Disney titles. Now that Disney has since taken back those tittles and added more of their own into their own streaming service that will really shake up the tables. Netflix will need to do more if they want to continue to be the top dog in streaming.

https://www.mediapost.com/publications/article/344746/magna-netflix-quibi-are-vulnerable-get-ready.html?utm_campaign=Feed%3A+mediadailynews+%28MediaPost+%7C+MediaDailyNews%29&utm_medium=feed&utm_source=feedburner

 

The first ever Apple Music Awards took place on December 4th, 2019. The award show  streamed on Apple Music from the Steve Jobs theater in Cupertino, California. The show awarded the most popular artists of 2019. The award for Breakthrough Artist of the Year went to Lizzo, who had a number one song on the chart with “Truth Hurts”; Song of the Year was awarded to Lil Nas X for his hit song’ Old Town Road’. However, the biggest winner of the night was Billie Eilish who has graced the year with one of the top-selling pop albums. Eilish took home the award for ‘most streamed artist’.

Apple has had a very interesting year. The media giant released their newest iPhone (iPhone 11) and on November 12th they delivered their Apple streaming service which has had a ton of success. This award show does raise a few eyebrows due to how quickly it came after the announcement of the Spotify music awards. What makes both of these award shows interesting is that they give the awards out by determining who has the most streams. This week the Billboard charts announced that they will count YouTube streams toward the Billboard 200 chart as well.

It is clear that times are changing and the internet/ music world is finding more ways to adapt to the world of streaming.

 

 

 

Known as one of the most innovative companies in the world, Coca-Cola is changing up their marketing strategy yet again with the reinstatement of a global CMO.

With 130 years of business under their belt, Coca-Cola transformed themselves from a globally successful soft drink company to a globally successful media company with the implementation of innovative marketing strategies. This includes their iconic branding campaigns that have cultivated the highest brand loyalty of any product. Wendy Clark was the Senior Vice President of Integrated Marketing Communications and Capabilities from 2008-2016. Now, there is a new sheriff in town.

In May 2017, as part of their innovative marketing strategy, Coca-Cola ditched the position of Chief Marketing Officer and created the title “chief growth officer instead”. This position has been held by company Senior Vice President Francisco Crespo since 2017, who will be stepping down from the position in 2020.

To replace Crespo, Coca-Cola is reinstating the CMO position to, again, replace the new Chief Growth Officer position. Company veteran Manolo Arryo will be assuming the global Chief Marketing Officer position in 2020.

https://www.mediapost.com/publications/article/344639/cokes-got-a-global-cmo-again-company-veteran-man.html

After an uproar over Hallmark’s same-sex couple commercial advertising the wedding registry and planning website Zola, Hallmark pulls the ad off the air. Now, they are reversing their position.

This past Sunday, Hallmark’s CEO Mike Perry publicly apologized for the companies’ retraction of a wedding planning and registry website commercial for Zola. The advertisement depicted the happy wedding of a same-sex female couple to advertisement the brand, which sparked outcry of one conservative group in particular: One Million Moms.

One Million Moms reached out to Crown Family Networks (parent company of Hallmark) CEO Bill Abbott claiming in protest that the advertisement was in poor taste, “distracting”, and pressured the company to pull the commercial off-air. Abbott responded to the group claiming the advertisement aired “in error” and would be pulled immediately.

After the decision to pull the ad was made public, this also prompted outrage from many, including Democratic presidential candidate Pete Buttigieg, Ellen DeGeneres, and streaming company Netflix. It also sparked a skit from Saturday Night Live depicting a Hallmark dating show, poking fun at the channel for its homophobic actions.

As of current, Hallmark is working with Zola to renew their partnership and reinstate the advertisements on the channel.

Image source: https://hackaday.com/2018/10/18/ask-hackaday-why-arent-we-hacking-cellphones/

When someone tells us they were robbed, we usually imagine they got their wallet, phone, or even car stolen. In this case, yes, a car was broken into. Though, this burglar did not cause the loss of just one person’s belongings, but instead, 29,000 Facebook employees.

The robber used their conniving little hands to steal a Facebook payroll employee’s unencrypted hard drive, via car break-in. On this hard drive contains thousands of Facebook employees’ personal information that’ve been hired since 2018, including their “bank account numbers, employee names, the last four digits of their social security numbers, their salaries, bonuses, and equity details” (Lee, 2019).

Image source: https://towardsdatascience.com/detecting-personal-data-within-api-communication-using-deep-learning-9e52a1ff09c6

Despite the hard drive’s absence of Facebook user data (lucky for us), this still raised the question as to how safe is this company keeping our private information? We’re not so hopeful, based on previous privacy scandals (it even took them over a month to alert employees of this incident in particular).

In order to alleviate concern, Facebook is offering its affected employees a 2-year subscription to an identity theft protection service. Though, we are still left in the dark about are few things. 1) What is the robbers’ intention for stealing the hard drives? 2) Why was this hard drive in an employee’s car in the first place? and 3) Why was the hard drive unencrypted?

Facebook claims we have nothing to worry about but considering their history of carelessness with their users’ private information, I believe alarm is warranted. This story reminded me that any of us who use the internet have much more at stake than just what we carry on our person. Maybe we should practice the same diligent protection we have over our private information as we do with our phone and wallet.

Source material: https://www.theverge.com/2019/12/13/21020736/facebook-theft-unencrypted-drives-employee-payroll-security