Everyones favorite time of the year is here! The day where Spotify Wrapped gets revealed for all Spotify users. Spotify Wrapped is a breakdown and mix of the most streamed artist, streamed song(s), and top genres. The only problem? Could it be giving away information to bots?
The concern is that Spotify collects data each time a user is listening to a song or artist and keeps doing so. It tracks users history such as Netflix does with it’s platforms and uses Artificial Intelligence to recommend new music based of what you have been listening to previously.
With the release of the seasons wrapped many took their results to social media, specifically Twitter. There were 14,000 tweets with the hashtag #SpotifyWrapped. With this being a huge marketing campaign for Spotify, it does bring up the issue how a company over the years can gather a lot of information and conduct a in-depth surveillance of our lives.
For example, if you have a toddler at home and you listen to lullabies at home on your wrapped those lullabies are expected to make an appearance. When you share those results to everyone on social media, you are showing everyone that you have a toddler. Now it may not seem like a big deal, but these are the things none of us really seem to think about because we think using a platform like Spotify is harmless.