Tyler the Creator gambles on Drake, loses.

https://www.theguardian.com/music/2019/nov/11/drake-booed-camp-flog-gnaw-festival-tyler-the-creator

Image result for camp flog gnaw 2019

Tyler the Creator held his 8th annual Camp Flog Gnaw Carnival in Los Angeles over the weekend. 45,000 people came from far and wide to see artists such as Thundercat, Brockhampton, and Tyler himself. When putting out the lineup for the festival, Tyler blocked out one of the headliners, putting a series of question marks in their place. It was widely speculated that this mysterious headliner would be Frank Ocean. Frank is coveted in the music world owing to the rarity of his performances. He doesn’t tour and North American performances are few and far between. Being that Frank and Tyler are old friends and former members of Odd Future, people believed that he would be the mystery performer. “His name was all you heard while standing in line, as if the infamous recluse could be wished into existence.” 

When Drake walked out, the crowd was unamused. While Drake is a stadium-filling, more-top-10’s-than-the-Beatles-having artist, he represents mainstream pop-rap; the antithesis of Frank Ocean. While Drake is a manicured, establishment rapper, Frank is a sexually fluid, multigenre artist who has rejected the world of ghostwriters and controlling record companies.

Drake could tell that the crowd wasn’t feeling his set, and seemed to be fighting for attention. He asked multiple times if the crowd wanted him to keep going, even asking “Can I do one more? Is that all right with you?” When he received boo’s and little positive reaction, he humbly ended his set, telling the crowd, “It’s all love.”

Now, who’s fault was this? While many artists at the festival are similar to Frank in their alternative take on pop, rap, and r&b; many others were mainstream artists. Artists such as YG, DaBaby, and 21 Savage all fall into the same mainstream rap category as Drake. There are two issues at hand here, and Tyler seems to be at fault for both. Tyler has been known to have ultimate creative control over his content. He designs his clothing and produces/arranges all of his own music. If it wasn’t his idea to put “???” as the headliner, he sure as hell signed off on it. If Drake had been named as the headliner from the get-go, people would probably have enjoyed it. They would not have felt let down by not seeing Frank. The second issue deals with Tyler changing as a person and an artist. Tyler has historically been an anti-establishment musician. If you told someone at the first Flog Gnaw Carnival (of which I attended) that Drake would be headlining in a few years, they would laugh in your face. Drake represents everything that Tyler always hated. Perhaps money has changed him. While he used to rap explicit lyrics condemning designer clothing, he can now be seen sporting extravagant garments from Commes de Garcon and Louis Vuitton.

All criticism aside, the Carnival is a testament to Tyler’s genius, as well as his work ethic. At 28, he has already built an empire for himself (and helped many of his friends along the way). Tyler breaks down racial and sexual stereotypes. He is a self-made, black entrepreneur. He is a rapper with lines such as “I been kissin’ white boys since 2004.” He is getting young people to dress like old golfers, and making it cool. It’s unfortunate that he decided to book Drake, and more unfortunate that he inadvertently led people to believe that Frank would headline, but all in all the festival was a success.

Sorry Drake.

(not really)

 

National TV Ad Spending Skyrockets As New Streaming Services Release

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Image Source: AP Photo/Richard Drew

Today is a significant day in media history as the brand new streaming service Disney + dropped at midnight. Apple TV’s streaming service also was made available to consumers within the past couple of weeks leaving many researchers asking questions on what the future of streaming will hold as some of the top media organizations in the world now operate fully functional media streaming services.

One of the biggest outcomes we have been seeing from these new platforms being released is a massive jump in television advertisements by organizations like Walt Disney preparing for their products release. Disney Plus in specific over the last two months has spent around $24.9 million dollars on TV advertisements with 21 different creative pieces that aired a total of 2,516 times.

This kind of aggressive marketing by the Walt Disney organization comes with hopes that Disney + will catch fire with its loved and box office breaking film/television selections including popular production companies they own such as Marvel Studios, Pixar, and National Geographic. Apple TV in contrast has made an even bigger mark in television ad spending over the past couple of months, leading the industry with an astonishing $47.7 million dollars spent and over 3,176 total airings.

Both Disney + and Apple TV commercials have been appearing during similar program slots that contain a high quantity of ratings such as NFL Football, MLB World Series, The 71st Annual Primetime Emmy Awards, and The Walking Dead.

Although brand new releases, Disney + and Apple TV are not the only streaming platforms that have caused the dramatic spike in TV ad spending recently. Other platforms well established in the industry such as Amazon Prime Video ($36.6 million total spending) and Hulu ($28.2 million total spending) have also been marketing themselves aggressively since September. Many believe this comes in response to these companies trying to compete with Disney + and Apple TV’s new platforms and try to remain the top subscription platforms in media.

I am personally very curious to see how the introduction of new streaming platforms will change how/who consumers will subscribe to. Clearly after industry leaders like Netflix and Hulu have made millions of dollars off of media streaming, other major players want a piece of the pie. Over the past couple of years platforms like Netflix offered content from many different media production companies including Disney. Thus, as these giant contracts begin to expire in the next coming years, it is anticipated that the companies like Walt Disney will make their productions exclusive and only capable of being accessed through a subscription to Disney +. Clearly the impact of streaming video and audio has changed the media world entirely and will continue to grow well into the future.


Sources:

https://www.mediapost.com/publications/article/343208/streaming-services-amp-up-national-tv-ad-spending.html

https://www.hollywoodreporter.com/live-feed/peak-streaming-tv-upsides-challenges-four-new-services-1251054

 

 

Amazon orders two seasons of Critical Role

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Image link : https://animatedviews.com/2019/critical-role-art-exhibition-and-live-show/

Amazon Prime has announced that two seasons of animated series Critical Role will be made available exclusively on Amazon Prime Video. The series, created by voice actor Matthew Mercer, was originally a web series that premiered on YouTube and was streamed live on Twitch. In the series Mercer and several other veterans from the voice acting industry play Dungeons and Dragons. Fans of the series funded a Kickstarter campaign to animate the very first episode of the series but was so successful that they were able to fund an additional 9 episodes. Now Amazon is providing funding for an additional season and both be available for streaming. Voice actors Laura Bailey, Taliesin Jaffe, Ashley Johnson, Liam O’Brien, Marisha Ray, Sam Riegel and Travis Willingham will all be reprising their roles in this new series, as well as serving as producers on the show.

To me this is a great decision for several reasons. I have always enjoyed animation, and I feel this form of storytelling has largely been left unexplored or underutilized in its current form. I am glad Amazon is willing to risk an animated series where other companies may be more hesitant. Though Netflix often is credited as the innovator in the streaming world, I am glad to see that Amazon is willing to bring unique and creative content to their platform. I think this move is also a testament to how far web-based content has come. Years ago, the idea that YouTube was a creative but not very viable outlet for content. Now with this move and the rise of the YouTube celebrity, web-based content is demonstrating that it is a media market with a vast potential. Finally, as a fan of Mercer and his show, I am glad to see that it is getting the mainstream attention it deserves.

Article link :https://www.hollywoodreporter.com/live-feed/critical-role-animated-series-picked-up-two-seasons-amazon-prime-1252313

Apple TV+ Movie “The Bankers”

A few days ago Apple released their trailer for their new movie entitled, “The Banker”. The movie is based on the story of two African American businessmen, Bernard Garrett and Joe Morris, and follows their aspirations of starting a banking empire. Unfortunately, due to societal setbacks, the pair had to employ a working-class white man named Matt Steiner (Nicholas Hoult) to pose as the face of their operation. Mackie and Jackson teach Steiner how to socialize with other rich white men and create deals they can’t due to their skin color. According to HYPEBEAST, The Banker will serve as Apple TV+’s first original film and Oscar contender. Many Marvel fans are excited to see Anthony Mackie (Falcon) and Samuel L. Jackson (Nick Fury) as the leads in this movie. As a fan of both actors and a fan of the story, I hope that this film is historically accurate and not merely based on the outline of the story; two black men buy a bank. I say all of this because recently another black biopic was released, Tubman, which was very loosely based on the story of Harriet Tubman. The only thing that was true in the movie was that there was a woman named Harriet Tubman… most of the characters on the screen and the conversations depicted were fabricated. This angered me because Harriet Tubman was an amazing woman who lived an extraordinary life. The movie that came out about her did more of an injustice to its audience by not framing the story around the truth. Given the problems with race that we have today. and have always had, it is important to see the world and its history for what it truly is. For those excited to see the Banker, make sure you check it out when it releases in theaters on December 6 and will release on Apple TV+ in January.

Netflix Allows Viewers To Skip Over Trump Jokes In Seth Meyer’s Comedy Special: “Lobby Baby”

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Image Source: Netflix

We all know one of the tools Netflix has implicated within some of its programs is the ability for consumers to skip the introduction credits. While this ability is something we have seen the streaming platform use for a while, what if it is taken a step further?

Seth Meyer’s new Netflix comedy special “Lobby Baby” which will debut on the platform tonight has a new feature built in it which has raised a significant amount of attention. For the first time ever, similar to the skip button used at the beginning of introduction credits, users will now have the ability to skip over certain parts of Meyer’s special when viewing it.

This ability to skip content in the special will only be available when Meyer’s turns to content that Netflix deemed as jokes directed towards President Donald Trump. Meyer’s in specific is known for his rather dark and non-hold back kind of humor especially in his routines towards Trump.

Even more interestingly enough, this idea and proposal for Netflix to integrate the skip button when Trump jokes are taking place in the special was requested by Seth Meyers himself. Many analysts were surprised by this move from the comedian as the platforms are usually the lead drivers of user interactivity and the ability to alter content’s playback speed instead of the talent/creator requesting it.

In an interview with CNN, Meyer’s remarked that it simply “occurred to him that it would be fun to use Netflix’s technology for a novel effect.” In fact, he believes this bold move will only contribute to the comedy behind the special because viewers will understand that the actual idea of allowing people who are sick of political humor to opt out is something to laugh at within itself. It is almost as if he is requesting Netflix to put in the skip button during Trump content to make fun of the individuals who may actually use.

Thus, as the special becomes available tonight for the first time, many predict this feature will not be used by many, as most of Meyer’s audience who enjoy his content also find humor in his aggressive political jokes towards the president.

Although in this instance it seems like this kind of ability to skip over content that may offend political beliefs is being used as part of the act, I believe this is far from the last time we will see this kind of action taken by Netflix and other popular streaming services. With streaming video becoming the most popular form of media consumption and only expected to continue in growth, so is the backfire that will come with some of this material being released. Many individuals and groups now more then ever are calling for the restriction of certain offensive material that may have to do with factors such as religion, politics, race, gender, etc.

The idea of the skip button for credits may be used much more in the future release of content especially comedy specials that target these kinds of sensitive topics in modern society. I feel as though this will introduce a very back and forth debate within the media world about content creators and delivery companies having the right to go after these sensitive topics while some may view it as a line that must be drawn.


Sources:

https://www.mediapost.com/publications/article/342910/netflix-lets-viewers-skip-trump-jokes-in-comedy-sp.html

https://www.vulture.com/2019/11/seth-meyers-lobby-baby-netflix-comedy-review.html

Netflix at 2 times speed?

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Netflix is the golden standard for streaming content. The relationships they have with their audiences and the actors and talent that works for them, there has never really been a divide. Fast forwarding may be that issue. Netflix has confirmed that they are starting to test out a feature that lets you play content at faster or slower speeds. This feature that has already existed on DVD players for years and more recently sites like Youtube, seems to be drawing a dividing line among creators and audiences. 

Audiences have recently started using the fast forward feature for content like podcasts and videos online but not the streaming giant Netflix. Media creators like Aaron Paul and Judd Apatow have been very direct in opposing adding fast forward controls. Giving those controls to the audience would allow them to alter how we see the content and how the directors and creators wanted us to see the content. Creators take a lot time to put together their work and take great pride in showing their work or story their way. Taking this away by giving controls that let you change the pace cold see many content creators that are Netflix staples move their content elsewhere.

Even with content creators calling for Netflix to scrap this idea, Netflix has confirmed that they are moving forward with testing on mobile devices. This trial period could be more than just testing out new software but also testing out those relationships that could go somewhere else if this feature reaches the global Netflix platform.

Source: https://www.nytimes.com/2019/10/29/style/netflix-speed-playback-video.html

Roku stock jumps 10% as company adds Apple TV app

https://www.cnbc.com/2019/10/15/roku-stock-jumps-10percent-as-company-adds-apple-tv-app.html

Image result for roku images

The media company Roku is experiencing a rise in stocks after the release of an Apple TV application available on their streaming device. This speaks volumes to the influence Apple has as a media company as well, and how highly anticipated their Apple TV+ streaming service may be.

The streaming service will be available Nov. 1st, and at a lower subscription price than its competitors. Based on the jump in stock when Apple TV was added to Roku, it is obvious Apple and Apple TV are popular and valuable to the growth of companies that it converges with, showing the dominance Apple has in the media market.

Because of this, Roku will be experiencing a rising in popularity, as other media outlets predicted either way. Roku is an affordable and practical way to consume media via television, and to be able to access all of your subscription platforms. The device and its partners allow for convenient viewing via online streaming.

It will be interesting to see the outcome of Apple TV+ release, and the impact it has on other streaming platforms like Netflix and Hulu, and how it affects the purchasing of streaming devices like Roku. The release is right around the corner, so we will be able to see the market trends and result very soon.

HBO’s “House of the Dragon” Officially Announced

Good news came to Game of Thrones fans yesterday as HBO announced that they will officially be making a series following the Targaryen Family. According to Business Insider, the shows co-creators are George R.R. Martin, the author of “A Song of Ice and Fire” and Ryan Condal. Condal will also serve as showrunner of “House of the Dragon” alongside Miguel Sapochnik — the famed “Game of Thrones” director who gave us the iconic episodes, “Hardhome,” “Battle of the Bastards,” and “The Winds of Winter”. As a fan who came toward the end of the series, I am excited to see where HBO will take the Targaryen story. The House of the Dragon news broke out the same day many media sources were reporting that HBO scrapped their original GOT prequel following the Stark family. I think it is wise that they changed their perspective on the story because now that many fans know that John Snow isn’t a Stark, more fans are interested in following the Targaryen storyline. Who doesn’t want to see more dragons and mythical battles?

Your Privacy does not matter when you Stream

Recent deals involving Roku and other companies have expanded the surveillance infrastructure that operates in the background of streaming services.

Welcome to the 21st century, where soon there will be more than just Netflix or Hulu streaming content to us. Coming very soon many different corporations and media tech companies will be unveiling their “new” streaming service, Disney+, Apple TV Plus, and Peacock just to name a few. What is creating all these streaming services is not the desire to share their content with you on their platform, it’s to make money, and the main way these companies do that is through advertising and data collection but the methods used to get the ad to you is coming from a dangerous place. 

Data collection is becoming the new currency for these streaming giants. They are able to collect data based on what shows you are watching, what device you are using to watch, your location, and so many other factors that create a pretty clear internet footprint of who you are and what interests you. These streaming companies collect all this data and use it to target you with widely specific advertisements. With streaming service becoming more and more popular, advertising companies now have a real-time data stream on their users that has never existed before with traditional television but with all this information being tracked and all the money the data is worth sometimes our privacy takes a back-seat for these companies so they can make some extra money. 

Advertisers are starting to shift spending from traditional television to streaming services by the tune of 3.8 billion dollars and many companies are trying to get on the money. With this rise in advertising within the streaming industry, many users of the streaming services are at risk of having their data taken without their knowledge. In recent years, tech giants such as Vizio TV and Samba TV has been accused of gathering and selling your data without your knowledge just by using your TV but even just knowing that these companies are doing this is not enough because this is such new ground, there are no laws or regulations in this data collection industry. Trackers and other software that collect our data on these platforms happen without us knowing and behind our backs only to target with super specific ads and without and rules data collection is only going to become more corrupt.

Source: https://www.nytimes.com/2019/10/25/business/media/streaming-data-collection-privacy.html

Sony’s Vue Up for Sale

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Article: https://www.theverge.com/platform/amp/2019/10/25/20932088/sony-playstation-vue-sale-streaming-war-competiton-content-cost

Image: https://www.androidauthority.com/playstation-vue-tv-gains-chromecast-support-662993/

Along with AT&T, Netflix, Hulu, and Disney+, Sony had their own platform to stream video content from. Sony used their PlayStation platform to create Vue, a service that cuts the chord with cable, but allows users to still watch live television and have a DVR service. The service was rather popular and has about 500,000 active users. Vue is a one-of-a-kind service that has differentiated itself from its competitors, but they have significantly less subscribers than the rest. According to Jon Porter of the Verge, a sports-focused streaming service called FuboTV is the only company that has seriously considered purchasing Vue from Sony. This summer Sony hiked the price of Vue by $5 a month and said they are still struggling to keep it profitable even with the price increase. Porter says that Vue doesn’t have a large library of its own, so besides its live television feature, it’s a bit hard to compete with others. Vue is one of the only internet television services available and they refused to allow YouTube TV, Sling TV, or Hulu’s live TV service on their platform. Porter also says that if Vue is sold, then users could see a change in the type of services Vue can offer.

I found this article interesting because it touches into the competition that AT&T and Disney+ have created, an extremely competitive market and consolidation is making the market even more hard to break into. I thought it was interesting in this article\\\ the author said that selling Vue is probably a good idea for Sony as the streaming business becomes more aggressive. Many people in media hypothesized that once Netflix paved the way for streaming, that everyone else would catch on and make streaming the new cable package. I found this interesting because in 2013, streaming wasn’t huge and there were only a handful of companies that advertised their services. With the growth of Netflix and Hulu, Disney is creating Disney+, Apple TV has created Apple TV+ and AT&T acquired HBO who plans to launch HBO Max in 2020. Along with NBCUniversal planning to launch their service, Peacock in upcoming months. Each service is also focusing on exclusive content to ensure they can hook their viewers. This is really interesting to watch because instead of paying Comcast or Verizon hundreds of dollars a month, users are “saving money” by having four or five streaming services that cost $12.99 to $20 a month.