Mark Zuckerberg wants regulation! Yay?

According to experts, this might not mean what you think it means.

This past weekend, Mark Zuckerberg visited Europe to show his support for regulation. Yes. That’s right. This is great news right? Unfortunately, no. This doesn’t mean that Zuckerberg had a change of heart. According to experts, the “regulation” Zuckerberg asks for is his definition of regulation. They say that he continues to avoid responsibility for the bad and damaging content on his platform, all while making sure the regulations approved are “toothless”.

The Facebook CEO dismissed all the evidenced claims about his platform contributing to political polarization, among other things, at the Munich Security Conference last Saturday. He argued that the social media platform should be regulated like something in between a newspaper and a telecommunications company, while acknowledging that it would simply be impossible to keep up with the insane amount of content posted everyday – the amount is in the billions.

Later Sunday, the Financial Times published an interview with Mark Zuckerberg where he expanded his willingness to welcome regulation. He had stated before that the areas for which he mostly supports state regulation are “elections, political discourse, privacy, and data portability.” In the op-ed piece, he told FT “I believe good regulation may hurt Facebook’s business in the near term but it will be better for everyone, including us, over the long term.” He later added “to be clear, this isn’t about passing off responsibility.”

After this, experts and academics continued to criticize Zuckerberg for his “hypocritical” stance and Facebook’s overall lack of accountability for many issues such as the rise of extremist groups who use Facebook to nurture hate speech. They come to this conclusion because there has been a significant investment in lobbying efforts from Facebook towards the lawmakers involved in the development of Europe’s Digital Services Act, a law that intends to regulate the internet.

As future media professionals, this is obviously something to follow closely; but it’s also important to analyze on a deeper level how an American company (in this case Facebook) has become so powerful, it aims to control or seriously influence the decisions of other countries.

Source: https://www.vice.com/en_us/article/884mqp/mark-zuckerberg-is-literally-begging-europe-to-regulate-facebook-it-will-be-better-for-everyone

Could China’s Public Health Crisis Lead to a Global Economic Crisis?

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With more than 1,300 dead and approximately 60,000 infected, the coronavirus has left China amid a public health crisis. The virus has led businesses across the country to close their doors, affecting China’s domestic economy as well as the global economy. A recent article by CNN spotlights one of the industries most affected by the crisis, the entertainment industry, mainly focusing on the Hollywood film industry.

Disney’s long-awaited release of its live-action remake of Mulan is set to hit theaters in North America on March 27th. Mulan tells the story of a female Chinese warrior, fighting to protect her country from invaders. Disney invested over $200 million in the remake, expecting it to be wildly successful among Chinese box offices. China is the second-largest movie market in the world, the United States taking the top spot. Disney anticipated that the release of Mulan would break records across China. The success of the film now depends on how the country recovers from this crisis and how quickly businesses across the country can operate as usual. Given the fact China is the second-largest movie market in the world, a large portion of ticket sales depends on Chinese box offices. A film cannot gross millions or even billions worldwide without help from Chinese moviegoers. Although Mulan could still perform well on a global scale, with China out of the equation, for now, its success is limited.  

Although the crisis in China has raised concerns among countless studios set to release films in China, the case of Mulan is different. Disney created Mulan to be a “tailor-made success in China.” This is likely due to the fact the storyline of Mulan has “significant roots in Chinese lore.” This factor has made China a crucial player in the film’s release strategy and subsequent success following release. Alongside, Disney has built extensive infrastructure across China in recent years through theme parks and merchandising. Disney was hoping for significant pay off with the release of Mulan. The film features an international cast and revised storyline, making it more “straightforward” than the original animated version of the film. Given the cultural relevance and family-friendly nature of the film, Disney was expecting massive success, as family films are among the most successful films among Chinese audiences. Just last year, China contributed over $9 million to international box office sales. This continued disruption across the Chinese film market has the potential to affect studios beyond just Disney alone. Studios must now consider how to achieve success in releases with China out of the equation.

Beating Facial Recognition software

Facial recognition software is no longer a hypothetical instrument used in the future it’s here and now. London and Chinese police have already begun to implement the software in real time in their respected countries closed-captioned TV network. The software is able to track the whereabouts of any individual that it targets. Facial recognition is a huge topic in today’s politics and cities like San Francisco have already banned the technology for police use and other government agencies. This new technology is problematic however covering your face is a simple hack to beat the software. Wearing a facemask in public isn’t exactly practical either. To combat this artist and fashion designers are creating new ways to fool the software.

One method to beat facial recognition is anti-facial recognition makeup. The makeup design template was developed by artist Adam Harvey as a way to promote conversations about being under surveillance in public spaces. The make up makes the individual stand out in reality but hides their identity digitally by blending lines, shapes, and colors that create a façade to hide ones face from recognition software.  This method won’t stop all facial recognition software however. For instance your Iphone and other technologies use an infrared dot-mapping grid that can easily discern your face no matter what makeup tricks you use. So to fight this researches from china and Indiana University have developed a hat that emits an infrared light pattern that completed disrupts the infrared recognition software.

In order to beat facial recognition software you have to know what you are up against. As soon as the software can be beaten the developers will make updates and fortify their technology. The cat and mouse game of facial recognition is in full swing.

Article: https://www.freethink.com/articles/anti-facial-recognition

image: https://www.theguardian.com/world/2020/feb/01/privacy-campaigners-dazzle-camouflage-met-police-surveillance

Yes or No is an Absolut: Alcohol’s Campaign for Consent

Retrieved from: mediapost.com

While sexual consent and alcohol are not a commonly co-branded duo, Absolut hit the internet with a new #SexResponsibly campaign. Confronting the stereotype of alcohol’s effect in sexual assault and misconduct, Absolut released a series of ads within the campaign. One of the most notable was “Buying someone a drink doesn’t buy you a Yes.” which is a smart play for the company.

The article reviewed statistics of the interplay between alcohol and sexual assault, citing it as the “most common drug” involved in over half of all recorded cases of sexual assault. Absolut furthers their mission by committing to donate $1 to RAINN, the nation’s largest anti-sexual-violence organization, every time that the campaign is shared.

While we have seen countless alcoholic beverage companies confront the issue of driving under the influence with messages like “Drive responsibly”, this is one of the first to confront sexual assault. It will be interesting to see the public reaction to this bold campaign.

Source: https://www.mediapost.com/publications/article/347124/absoluts-sexresponsibly-campaign-is-bold-given.html

The Bracelet Designed to Shut Out a Nosey ‘Alexa’

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AI such as the Amazon ‘Alexa’ or the Google Home has become a common part of the every day American household. I even have one in my apartment, not necessarily that my roommates and I wanted one, but that it was given to us as a free prize. These devices are being handed out and distributed through millions of homes world wide. When it finally came out that this tech is listening in on our conversations and recording it, people became much more weary of what they had to say around them, or buying them in general. Now, years since this information came out, Ben Zhao and his wife Heather Zheng, both computer science professors, came up with a device that would make the Alexa unable to hear your conversations after having their own debate on whether or not that should have an Alexa in the house.

Their device made in the form of a bracelet emits ultrasonic signals when it is turned on by its user. This creates a sound impossible for humans to hear but is still able to be picked up by and recording microphones so that instead of hearing what people are saying, it can only hear the high pitch noise coming from the bracelet. People have created tech to block out Amazon speakers where you cover the speaker with the device to block out sounds from being recorded. To Zheng and Zhao, they believe that a device to keep people safe from being recorded should be portable so that people can move about their daily lives without having the fear of their conversations being recorded. In the wake of almost total surveillance, inventors are coming out each year with new way to combat the invasion of their own privacy. Since 2012, people have come up with eyeglasses to blur their face from security cameras, clothing to mask heat signatures from drones, and even coats to jam radio waves from people trying to collect information from your phone. There is no doubt that with each passing year, people will become more and more innovation to prove their privacy should remain intact despite the growing amount of surveillance tech.

Artificial Human AI Wants To Be Your New BFF

Remember those days where holographic tech assistants seemed like something straight out of a sci-fi movie? Well, would ya look at the time because those freaky Black Mirror days might be among us after-all. AI might soon hit its next level with Neon’s ‘Artificial Humans’.

A company backed by Samsung has recently revealed plans for a project of artificial humans and that are geared up to become our professors, yoga instructors, and even BFFs. I don’t know about you guys, but while these techy advancements totally make me twitch, I’ll admit the idea is just trippy enough to keep me curious about how far a project like this could go.

Additionally it makes me question how well communication could be translated between a human-to-machine relationship. We’ve all seen HER right? It didn’t work out too well there. But, if we’re gonna dive into the future of cyber beings.. I wonder if Scarlett Johannson would be down to voice our real-life AI friends, too.. Hm..

SO, is this weird?
Is this rad?
Is this… happening? Survey says: maybe, maybe not.
The producers admit that the tech still needs work before it takes over the world— I MEAN, innocently joins our homes and social circles.

I dunno, the whole thing is kinda #yikes but, I won’t totally diss anything that’ll bring me closer to fulfilling my Phil of The Future fantasies. #MoveOverSiri #AlexaWHO

Chair of The Hollywood Commission Wants to “Change the System”

Anita Hill is a lawyer, academic and the current chair of The Hollywood Commission.

Anita Hill spoke at the 2020 Makers Conference yesterday to talk about her position as chair of The Hollywood Commission and their mission to eliminate sexual harassment and inequality in the entertainment industry.

During her stage interview, she urged those who are eligible to take the survey they’re conducting in order to evaluate and get a better idea of bias, abuse, and sexual harassment in the workplace. The survey will close on February 24. The Commission on Eliminating Sexual Harassment and Advancing Equality was founded in 2017, right in the middle of the whole Harvey Weinstein scandal that sparked other movements like Time’s Up.

Hill spoke to a mostly young audience and offered words of wisdom and inspiration for those who will be part of the future of show business. She believes that as long as young women stay strong and are clear about who they are and what they want, they can play a key part in the change that she is leading.

It is important for us media students to stay aware of issues like these, as well as participate in advocating against them. After the Weinstein scandal, many people have come forward and this has created a drastic shift we feel even today, three years later. It is important we keep the momentum going if we wish to enter the workforce and feel safe.

Source: https://deadline.com/2020/02/anita-hill-hollywood-commission-sexual-harassment-gender-bias-1202857732/

Ofcom and Protecting UK Content

Ofcom, a British media regulator has been appointed by the government to legally regulate harmful content over media giants such as Facebook, Twitter, and Google. Prime Minister Boris Johnson’s administration has targeted content such as child-abuse, terrorism, and self-harm as key areas to be regulated. Especially in a time when media usage has skyrocketed, media content needs to be scrutinized on all platforms.

Last year, the British government thought to create a branch of the government to directly enforce content regulations. Instead, the government has decided to fund Ofcom to protect the internet from harmful content. They even held a conference with over 2,400 companies to see which company would be the best fit for the job.

According to the British government, Ofcom will have the power to give out fines, warnings, and block off internet service providers. Ofcom can also make the senior management of social media companies responsible. The government also has to make sure that the enforcement powers are to be used fairly.

There have been critics of this new proposal, because content creators are concerned this could backfire. Ofcom could use their powers to censor too much content, restricting freedom of speech and free content creation. In response to this, the government ensured it would use this power only to censor malicious and harmful content. They ensured their will be a code of violation that will be strictly enforced, but not to overdue their own powers.

The idea of content restrictions are welcomed all over the World. Giant tech companies such as Facebook welcome the idea of the government intervening to provide safe web browsing. However, other companies such as IBM, Google, and Microsoft suggest using artificial intelligence to weed out harmful content.

Source: https://www.cnbc.com/2020/02/12/uk-watchdog-ofcom-to-impose-duty-of-care-on-social-media-firms.html

ABC’s 2020 Oscar’s Reach Record-Low Viewership

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According to an article by Time, ABC’s airing of the 2020 Academy Awards was watched by the smallest audience in history, reaching only 23.6 million viewers, according to Nielsen. Now, nearly 24 million may seem like a large number, but this is a 20% decrease from the 2019 Oscars. The 2018 Oscars, which initially held the record for lowest ratings, was 26.5 million. These ratings were a surprise to some who considered this year’s Oscars to be one of many historical and cultural firsts. Parasite became the first-ever foreign language film to win the best picture, the night’s top award. Others felt that the early February airing of the show might be to blame for the low ratings, as it prevented the adequate promotion of the show. 

As one journalist put it, “It was too predictable, too white and too boring.” Those who took home some of the night’s top awards were Joaquin Phoenix, Renee Zellweger, and Brad Pitt, who had also been among the winners and previous awards. This left very few surprises for viewers who anticipated the trend of earlier awards would carry over to the Oscars. Although Parasite’s win was a surprise to some, a large number of viewers had not yet seen the movie, leaving little emotional investment in the film.  

This was the second year in a row where the Oscars were without a host, a detail some critics felt was detrimental to viewership numbers. Other critics joked that the broadcast was on “autopilot,” adding the show was “three and a half hours of Hollywood cruising along at 35,000 feet.” The lack of structure and sensible flow made the show feel somewhat disorganized and random. In the past, the Oscars fluctuated between 35-45 million viewers. It was often considered the second most-watched cable program of the year behind, of course, the Super Bowl. As little as five years ago, the show received 37.3 million viewers. 

Still, the Motion Picture Academy is not entirely to blame here. Live television has experienced a significant drop in viewership in recent years due to the upsurge in streaming services. With that being said, as streaming services continue to advance and grow in popularity, cable network event producers must consider how this growth may affect the success of their program. Similar award broadcasts, including the Golden Globes and Grammy Awards, also experienced declines in viewership, although neither were as steep as this year’s Oscars. 

 

NFL Ratings Surge Blessing for TV Networks

CNBC’s recent article covering the NFL ratings surge experienced by the league this past year is an insightful look at the important role sports broadcasting plays in the world of television.  According to the news site, the NFL’s ratings grew by five percent this past season after years of decline. This will be monumental for the league as renegotiations with television networks are set to begin in 2021.  Not only is this good news for the NFL, but also for TV networks in general who rely heavily on strong sports ratings for advertising revenue. CNBC’s report stated that sixty-three percent of the Fox networks gross ratings last year came from the NFL alone.  In recent years, TV networks have seen their NFL ratings take a sharp decline as consumers continue to transition away from cable TV in favor of cheaper streaming services. Interestingly, this past year overall the league saw their ratings among the eighteen to twenty-four demographic shrink by slightly less than five percent while ratings among older viewers grew.   

I found this article to be of particular interest to me because it perfectly encapsulated the pivotal role sports broadcasting, particularly the NFL, plays in the overall success of traditional TV networks.  The statistic that more than half of the Fox networks gross ratings come from football alone completely took me by surprise by how critically important the NFL is to cable television. This news of a ratings leap will definitely give the league a significant amount of leverage in the coming months when negotiations resume between the NFL and television networks.  It remains to be seen however, how long this surge in ratings will last; as streaming continues its inevitable growth.   

https://www.cnbc.com/2019/09/05/tv-networks-need-nfl-ratings-rebound-to-continue.html