Local News Face Collapse due to COVID-19

In their article for The New York Times, Tiffany Hsu and Marc Tracy cover the coronavirus global pandemic and the effect the stay at home orders are having on local newspapers across the country.  COVID-19, the virus that originated in Wuhan, China and has now swept across the globe is having devastating consequences on local economies which includes daily papers struggling to hang on.  One example of this that the article covers is in St. Louis Missouri where a paper known as the Riverfront Times tries to cope with the global health crisis.  The already struggling paper apparently knew they were in dire trouble when the local restaurants that provide the organization with advertising revenue began shutting down as a result of government containment efforts.  The loss of local events that provide sponsorship money for small papers such as the Riverfront Times have decimated these small businesses revenue streams and threaten to end their publications once and for all.  With lay offs across many of these local publications, newspaper owners are looking for creative ways to help stimulate life into their businesses. 

While I find this news to be incredibly sad and disheartening to learn how far reaching the COVID 19 virus’s affects are on our economy, I am not at all surprised.  With digital news completely overtaking print media in recent years, small newspapers have been playing catch up to try and remain relevant for years now.  All it took was one massive and unpredictable financial downturn to serve as the final nail in the coffin for many of these small businesses. 

A new ‘Angry Birds’ series is flying into Netflix

Image of The Angry Birds Movie (2016).

The popular franchise Angry Birds has gone from mobile video game to movie, and now, to television series. Netflix ordered a new series titled Angry Birds: Summer Madness to be produced by Cake and Rovio Entertainment, the same companies that have nurtured the popular animation since its early days on the phone screen. It is scheduled to premiere globally next year.

Angry Birds is an insanely popular brand, that not only produces digital content, but also toys and clothing. This all equals potential revenue. The market most attractive to advertisers tends to be children’s media because of the possibility to basically sell toys and fun, cool accessories.

For the past few years, Netflix has been heavily investing in children’s content in order to compete with Disney+ and possibly the upcoming Peacock.

It is really interesting to witness and observe the changes in children’s content as media consumption moves to digital platforms and streaming.

Source: https://deadline.com/2020/02/anita-hill-hollywood-commission-sexual-harassment-gender-bias-1202857732/

The Hottest Parties In The Country Are Now At Your Fingertips And Here’s Why

With the spread of the coronavirus causing quarantine to be in full effect, all social gatherings of any and all sorts have been put to a halt. With this, many night-life seeking individuals have felt deprived of fun, entertainment, and a means to socialize, but on Friday, March 21st, this problem found a solution.

On Friday night, the world mourning the loss of loved ones, freedom, and access to the world due to the coronavirus were able to let loose, unwind, and partake in the biggest social gathering around the world without the fear of spreading or contracting the virus.

According to the NY Times,

Over 4,000 people were in attendance, including headliners like Jennifer Lopez, Drake, Naomi Campbell, Diddy, Mary J. Blige, DJ Khaled, T.I., Queen Latifah and Tracee Ellis Ross.

There was no charge at the door, no security, no drink minimum and you could attend in your pajamas from the comfort of your own home.

This party, (you guessed it) was online and available to anyone who had access to an Instagram account. The party was called ‘Homeschoolin’ and could be found on DJ Nice’s Instagram live–where he held hour-long jam sessions from his home in Los Angeles (playing all of the hits, new and old, but you never heard the same song twice with his mixes.)

With the tragedy of the coronavirus negatively impacting our world and changing the ways in which we navigate our lives, partying on social media apps–that are designed to allow people to spend time together without having to see one another in person, has both eliminated the risk of spreading the virus and brought an abundance of joy to those who have not been able to leave their homes amongst the pandemic.

Source: https://www.nytimes.com/2020/03/21/arts/d-nice-instagram.html?auth=login-facebook&searchResultPosition=4

NBA Uses Social Media for COVID-19 Education

Image result for nba logo
Source: Reuters.com

Following the positive COVID-19 test result for an NBA Player on the Utah Jazz, the NBA made the difficult decision to suspend their season.

While the league is not currently active, the teams and players are actively engaged on social media to educate fans about the Coronavirus. The campaign is called “NBA Together” and will serve two purposes; to educate fans about the virus, as well as provide tools for those coping with the effects of the pandemic. This campaign has inspired over 18 NBA and WNBA players to share informational videos on their social media accounts. These videos have earned over 37 million views across the league and players’ platforms.

Beyond providing information and educational resources, the NBA has gone a step further to commit over $30 million to help those effected by the virus and the pandemic.

As sports are a part of many fans everyday lives, the players are hoping to bridge this gap, by streaming replays of classic games through history as well as sitting down each weekday for individual live interviews.

Article Link: https://www.reuters.com/article/us-health-coronavirus-nba/nba-league-uses-social-media-reach-for-informative-campaign-on-coronavirus-idUSKBN21A1P6

Accessibility of Online Learning

Due to the coronavirus pandemic, there have been major shutdowns across the country and around the world at large for many businesses, schools and universities. These shutdowns have let to demand and necessity for online learning resources. Many upper-level education institutes and organizations have made the decision to move to online learning indefinitely. As a student at Temple University, we moved to online learning for the rest of the semester in mid-March. My mother is a math teacher at a high school in the suburbs of Philadelphia, and they have made the decision to move to online learning indefinitely.

This makes me begin to think about many things…

A decade ago, switching to online learning or mandating that students learn via online resources would not have been possible. Technological advancement and globalization have led to an increase in technological capabilities and increase in the number of people who have access to technology and the internet. That same globalization is what has enabled the spread of the COVID-19 virus around the world. 

The spread of this virus has therefore created a demand and necessity for online learning resources and accessibility. The media has portrayed the COVID-19 virus as extremely bad, yet last year the flu had 350 Million cases and over 20 thousand deaths in the United States alone. Has the over-scaring tactic of the media facilitated the demand for online learning? Obviously we need to be cautious, and I understand the idea of ‘flattening the curve’, but I can’t help but wonder who’s profiting most while many people suffer.

I wrote this article because I recently learned about Community Learning Center, an adult literacy nonprofit organization in Philadelphia that provides low-income adults with free education classes and services. While large institutions like Temple can provide the technology or resources for students to participate in online learning, smaller, nonprofit organizations like CLC don’t have the funding or resources to equip all of their students with the necessary technology to participate adequately in online learning, if at all. However, the potential of online learning capabilities being accessible to everyone poses benefits for many people across many levels of education.

What happens in the wake of sports death?

An article from AdAge.com discusses how the NBA postponing their season and the NCAA canceling much of their season and tournaments, including all of March Madness, much of the network advertisements are seeing declines on sports channels that are now mainly showing re-runs or older sports highlights.

The ads seeing the highest impressions are from airs during cable dramas such as ‘Law and Order: Special Victims Unit’ and ‘NCIS’ delivered over a billion ad impressions, across over 18 hours of advertising over the weekend. This is the first time that has happened in nearly two decades. Broadcast-network delivery of ad impressions went from 15 percent down to 11 percent. Big money still went to sports though, and while basketball reruns on sports networks didn’t draw the most eyeballs, they did still result in more estimated TV ad spend than anything else on TV over the weekend. 

College basketball topped the list in terms of estimated spend at $26.1 million. Food shows such as “Diners, Drive-Ins and Dives” had over 300 minutes of ads and delivered almost 465 million TV ad impressions. Airlines and cruise lines pulled their ads off the air amidst travel bans, online booking sites continued to spend, and health insurance companies are switching to creative coronavirus-awareness campaigns. While the big networks are bringing in the higher ad spends, it’s the cable news and lifestyle networks, such as HGTV, and family-friendly networks, like Nickelodeon, that are delivering more reach for the dollar right now.

The disruption of live sports is having a huge impact on brands that depend on college sports programming for massive reach. These are the marketer categories and brands that heavily bankrolled NCAA broadcasts last year: Vehicles: Automakers (est. $155 million), Insurance: Auto & General (est. $99.1 million), Electronics & Communications: Wireless (est. $78.1 million), Restaurants: Quick Serve (est. $58.3 million), Electronics & Communications (est. $49.2 million), AT&T Wireless (est. $68 million), Buick (est. $42.5 million), Geico (est. $36.4 million), Capital One Credit Card (est. $31.6 million), Progressive (est. $27.9 million). 

https://adage.com/article/media/what-does-tv-viewing-look-advertisers-weekend-march-no-live-sports/2245041

An entire community under one roof? Coronavirus?

An article from NPR brings up Whitter, Alaska, an extremely small town on the west side of the Prince William Sound. Positioned in an aesthetically pleasing location in the valley of two mountains. However, there are no tiny houses huddled together or lining the streets, but rather a 14-story tall building that looks like a mediocrely maintained hotel called Begich Towers.

The former army barracks are where the majority of the 200 Whitter residents call home. 

Walking along the hallways of the entrance, the building gives a high-school-esque feeling with colorful bulletin boards on top of yellow-painted cinder blocks. 

In a remote area of Alaska, Whitter sees some of the most brutal weather with winds that often top 60 mph. This is why the residents of Begich Towers have everything they need under one roof. There’s a laundromat, convenience store, health clinic, school, and even a church in the basement. 

I found this article extremely interesting as Whitter is obviously an extremely small town with not much more than 200 residents, but also how people are comfortable living their entire lives essentially in one building. 

I decided to write about this article now because, amidst the coronavirus pandemic that we’re now in, we have ways to socially distance ourselves. In the greater Philadelphia area, we have access to some of the best medical professionals on earth- but what would happen to the residents of Begich Towers if the COVID-19 reached their remote town? What about all the Americans- all the people in the world without access to the medicine we have, or even funds to be able to stock-up during potential quarantining. Let us use this article as a reminder to be thankful for what we have. 

https://www.npr.org/2015/01/18/378162264/welcome-to-whittier-alaska-a-community-under-one-roof

‘Big Brother’ Germany Cast, Last to Know of Global Pandemic

Big-Brother

COVID-19 has caused the shut down of schools, massive layoffs, and insanely large stock market plunges. At this point it has effected everyone in the world and it is impossible to not have heard about it by now… Unless you’re one of the 14 contestants on the show Big Brother Germany and have been living in a total media isolation and are just hearing about it for the first time while being filmed for live tv.

Big Brother is a reality show where “…14 contestants [are] confined to two adjacent houses for 100 days. They are filmed around the clock and gradually eliminated by viewer voting, with the winner taking home 100,000 euros (around $110,000) (Rogers, 2020). ” When the cast had first been locked into the houses, the coronavirus had only been effecting China  and at the time was not yet a pandemic. In this time the 14 contestants were blissfully unaware of how widespread the virus had actually become. Yesterday on live television the host, Jochen Schropp,  broke the news behind protective glass of the virus that had spread across the world and throughout Europe. As the contestants were shown clips of the deserted streets of Germanys, the worry for their loved ones began to set in. After hearing the news the contestants were shown supportive messages from their friends and family. The show even has a psychologist to help the contestants get through this crazy time.

Many other Big Brother shows such as Italy and Australia had to inform their contestants about the pandemic, and the Canadian show informing their own contestants after they noticed the absence of a studio audience during an elimination round. When looking at these types of reality shows, you begin to wonder where the line for human morality is drawn. Was it really the right thing to do to break this type of news on live TV for viewer ratings just to use the panic of the contestants for entertainment? You could say that this time, Big Brother definitely wasn’t watching.

Comcast Finds a New Way To Make Money Amidst Pandemic

Sourced from The Adelaide Review

As most states continue to enforce social distancing measures, many businesses where many people gather are shutting down. This includes movie theaters. Which is why NBCUniversal will be offering new movies on-demand for you to watch at home instead.

Jeff Shell, CEO of the company, said in a statement “we wanted to provide an option for people to view these titles in the home that is both accessible and affordable.” He says this is a better option compared to having to delay or release the films in the “challenged distribution landscape” we are currently living in.

Starting with Trolls World Tour (a Dreamworks film, which is a company under Comcast), those subscribed to Comcast Cable and Sky as well as other affiliated on-demand services will be able to rent “Now Showing in Theaters” films for $19.99 and for a period of two days. Other movies that will be released on-demand are The Invisible Man, Emma and The Hunt.

This somewhat of a power move might spark a change in the TV and film industry during the coronavirus era. Disney, one of the other media beasts in the world, also took a similar initiative by making Frozen II available for streaming on Disney + three months ahead of schedule.

As people stay quarantined in their homes, it seems like a pretty smart move for these companies to make money by focusing on their streaming services. Additionally, it wouldn’t surprise me if other media companies continued to drive a lot of its focus towards their digital and streaming services and products within the next few months. Pandemic or not, this all might translate into a significant market shift for advertisers, as they have to move in the direction the audience is consuming media inside their homes. However, this also poses a challenge for movie theater companies as well as their employees, who have not been able operate or provide their movie-going experience.

Sources: https://www.broadcastingcable.com/news/comcast-making-new-movies-available-for-in-home-viewing

https://www.npr.org/2020/03/17/817136846/as-coronavirus-shuts-down-theaters-universal-shifts-some-films-to-on-demand

The Case For and Against School Closures Amid the Coronavirus Pandemic

Screen Shot 2020-03-18 at 12.12.32 PM

Over the last week, our country, and others across the globe have taken drastic measures to contain the spread of COVID-19. One such action is the canceling or temporary postponement of in-person classes. Many colleges and universities, as well as high schools, middle and elementary schools, have closed their doors nationwide. These unprecedented decisions have been made in hopes of “flattening the curve” of the coronavirus pandemic. However, some argue that this decision could result in collateral damage, forcing citizens to make tough decisions to practice social distancing. An article featured in the New York Times discusses the case for and against nationwide school closures. 

The biggest concern that prompted the closure of schools was fear that infections would spread faster, leading to increased hospitalization that could potentially overwhelm the nation’s hospital systems. By limiting contact with others, and flattening the curve, the number of infected individuals can be more easily managed. Although many school-aged children appear to experience few, if any symptoms, they can still carry the virus, which is fatal to older populations. Alongside this, adults are more “reliable” in terms of their ability to carry out simple precautions such as washing their hands and avoiding touching their faces. School environments are often breeding grounds for disease, as children are in close contact with others and packed into small areas. With schools being open, older employees are at risk as they may interact with hundreds of students from across the region daily. 

Those who are against shutting down schools cite the apparent disruption to education that closures will cause. Sure, some schools can move to online learning. However, many are not prepared for this change. Alongside this, some students may have little to no access to the internet, let alone devices necessary for online class participation. Many feel this will set students back significantly, as most are losing up to an entire semester’s worth of education. In terms of concerns related to childcare, roughly 1.5 million students are homeless, using a school as a haven. Others who have a home cannot be left alone, leaving parents to forfeit their work salaries to care for their children.

In some cases, children may be left under the care of their grandparents, who are among the most vulnerable to COVID-19. We could also potentially face a shortage of healthcare workers in the event they are forced to stay home and care for their children. Perhaps most importantly is the issue of food. Nearly 30 million children depend on school for lunch, 15 million depending on school for breakfast. With two essential meals lost as a result of school closures, millions of children will be left hungry. 

With all this in mind, it should come to no surprise that this has been a very tough decision for schools across the country to make. We are being forced to choose between a lesser of two evils, with no clear winners. We can only hope that these measures will contain the spread effectively and sooner than currently projected. As summer approaches, such cancellations could impact camp, and other summer programs depended on by parents and young children for child care, safety, and food.