What is going to happen to Olympic Sports and other Sports Broadcasters?

The Tokyo Summer Olympics will not be happening this year.  For obvious reasons, athletes and sporting federations have chosen to push back the Olympics to hopefully next year.  The Olympics have been postponed three times in history.  Once because of World War I and another because of World War II.  The Prime Minister of Japan has insisted the Olympics to not be cancelled but postponed to next year.  Although Japan has made great progress in dealing with this crisis, the rest of the World has not.  Not until 2 weeks ago, people were insisting that the Olympics go on, but it is becoming seen as impossible and seriously ill-advised to do so.

NBCUniversal has already signed contracts with local stations and distributors for them to use their production.  Now that the Olympics are pushed to next year and their contract extended, NBCUniversal could make them end up paying double. 

But given the long-term relationships with these companies, NBCUniversal will most likely come up with accommodations in order to not decimate these local stations.  On the other hand, NBCUniversal would probably end up facing serious lawsuits if they chose to make their partners pay double.  No decision has been made yet.

Media executives worry politicians may carry-out a plan to have all TV bills be paid back to their consumers.  A large domino effect that comes from no sports being paid.

There are campaigns for sports networks to refund some of the paid subscription back to the consumer for no sports.  This would result in hundreds of millions of dollars, but sports broadcasters are trying to come up with accommodations in order to not lose out on so much money.  Many broadcasting stations are figuring out ways to keep the consumer’s happy by rearranging release dates and payment plans.  The Michael Jordan documentary was supposed to be released in July but has been pushed up to keep consumers happy.

https://www.cnbc.com/2020/04/01/coronavirus-sports-cancellations-set-up-media-fights-over-refunds.html

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Sports Broadcasting Services and their Providers; What happens?

One would think because of the Coronavirus pandemic, people would more likely be inside spending time watching T.V.  Although this seems logical, because many of these people are becoming unemployed, they are more likely to cut cable to save extra money.  The FCC has already issued warnings to distributors and local T.V. stations about renewed contracts. 

As this crisis ensues, cable operators and programmers have called a temporary truce to set aside questions regarding refunds on undelivered programming, such as the NBA, NHL, Olympics, and many other big television marketing programs.

Distributors agreed to pay programmers a certain amount of money based on the shows the are supposed to deliver.  Many sports media channels are the reason consumers pay big bucks too, so a resolution must be brought up.

“CBS is not going to pay for this season and have no financial recourse at all,” Pilson said. “The networks are not paying for games that aren’t delivered. They may have a formula where certain monies change hands and eventually they’ll get credit for that.”

AS the NCAA basketball tournament has been cancelled, the effect chain goes further than professional sports.  The colleges that had a contract with programmers that are now diminished as well with the fees. 

Professional sports on the other hand, may have a more difficult time with the contracts they had with distributors.  Professional sports like, NBA and MLB don’t have clear provisions on how to demand refunds in case of a unavoidable cause.  While there are mentions of natural causes such as tornados, hurricanes, or what have you, there is no specifications for pandemics. 

NFL is working on renewing TV rights with their partnerships, like ViacomCBS, NBCUniversal, Disney and Fox.  While they are most likely to stick with these distributors until 2022, there are programmers who are on the fringe of stealing a partnership.  Companies such as Apple, Google, and Amazon are likely competitors.    

These distributors payed a lot of money for these games to be broadcasted.  NFL and MLB hold a lot of weight, in being able to not refund the broadcasters fully for what they have paid.  Streaming service DAZN has informed leagues that it will not pay rights fees for any games that have been suspended.  CBS, ESPN, and NBC all have not demanded refunds or threatened to withhold payment for games yet. 

https://www.cnbc.com/2020/04/01/coronavirus-sports-cancellations-set-up-media-fights-over-refunds.html

Comcast Finds a New Way To Make Money Amidst Pandemic

Sourced from The Adelaide Review

As most states continue to enforce social distancing measures, many businesses where many people gather are shutting down. This includes movie theaters. Which is why NBCUniversal will be offering new movies on-demand for you to watch at home instead.

Jeff Shell, CEO of the company, said in a statement “we wanted to provide an option for people to view these titles in the home that is both accessible and affordable.” He says this is a better option compared to having to delay or release the films in the “challenged distribution landscape” we are currently living in.

Starting with Trolls World Tour (a Dreamworks film, which is a company under Comcast), those subscribed to Comcast Cable and Sky as well as other affiliated on-demand services will be able to rent “Now Showing in Theaters” films for $19.99 and for a period of two days. Other movies that will be released on-demand are The Invisible Man, Emma and The Hunt.

This somewhat of a power move might spark a change in the TV and film industry during the coronavirus era. Disney, one of the other media beasts in the world, also took a similar initiative by making Frozen II available for streaming on Disney + three months ahead of schedule.

As people stay quarantined in their homes, it seems like a pretty smart move for these companies to make money by focusing on their streaming services. Additionally, it wouldn’t surprise me if other media companies continued to drive a lot of its focus towards their digital and streaming services and products within the next few months. Pandemic or not, this all might translate into a significant market shift for advertisers, as they have to move in the direction the audience is consuming media inside their homes. However, this also poses a challenge for movie theater companies as well as their employees, who have not been able operate or provide their movie-going experience.

Sources: https://www.broadcastingcable.com/news/comcast-making-new-movies-available-for-in-home-viewing

https://www.npr.org/2020/03/17/817136846/as-coronavirus-shuts-down-theaters-universal-shifts-some-films-to-on-demand