The popular franchise Angry Birds has gone from mobile video game to movie, and now, to television series. Netflix ordered a new series titled Angry Birds: Summer Madness to be produced by Cake and Rovio Entertainment, the same companies that have nurtured the popular animation since its early days on the phone screen. It is scheduled to premiere globally next year.
Angry Birds is an insanely popular brand, that not only produces digital content, but also toys and clothing. This all equals potential revenue. The market most attractive to advertisers tends to be children’s media because of the possibility to basically sell toys and fun, cool accessories.
For the past few years, Netflix has been heavily investing in children’s content in order to compete with Disney+ and possibly the upcoming Peacock.
It is really interesting to witness and observe the changes in children’s content as media consumption moves to digital platforms and streaming.