Roku Is Growing

As of Tuesday, October 15, 2019, Roku has jumped 10% since announcing to the public that the Apple TV is now going to be available on their service. Roku is a streaming service that comes with equipment that is similar to the Apple and Amazon. Some are asking the question, how does the Apple app work on the Roku platform? Roku and Apple have made the arrangements for Roku users to access the Apple TV app by logging in with their Apple ID and passwords and once Apple TV+ launches, Roku users will also be able to subscribe to that as well.

Apple’s stock hasn’t changed much, and they aren’t the only one excited about this new deal. Roku’s general manager, Scott Rosenberg says “With the Apple TV app coming to Roku, our customers will enjoy an even broader range of exciting entertainment, including the highly anticipated Apple TV+ service”. This new deal is something that Roku enjoy and experience by having a vary of entertainment choices on their devices.

This deal is great accomplishment for Roku especially because they are a platform that is constantly competing with Apple and Amazon. It’s honestly a win-win for both Roku and Apple, because Roku gets to satisfy their customers and Apple gets more consumers to experience their products.

Gen Z Women Driving the Digital World: A Look At The Ambivalence and Open-Mindedness Behind It

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Image Source: Pew Research Center

Its been known since the beginning shift of the digital world and its relentless growth that young consumers are typically the most digitally connect. Yet, after conducting studies researchers have found that Gen Z women (mid-1990’s to early 2000’s) generally prefer products that offer the latest technology, but interestingly enough are very ambivalent to them despite their partake in use. Gen Z women’s interest and adaption of new digital technology is “eight percentage points more than American women overall, and five points more than millennial women” (Mahoney).

Despite this prominent trend of Gen Z women being one of the most adaptive users of innovative technology changes, marketers looking to sell their products have also noticed these women are much less likely to want to always be reached and hold strong opinions that new technological advancement is greatly hurting society (opinions you wouldn’t expect from a group that greatly uses new technology).

After noticing these kinds of demographic and psycho-graphic trends in Gen Z women, what does this mean for marketers, advertisers, researchers, inventors etc. who are looking to target their products to this large market segment? Well to start, they will have to begin focusing on digital devices and other services that Gen Z women can appreciate and view as a solution to some of their opinions. This could include devices that are aware and programmed to reflect this groups desire for privacy at times and helps diminish their skeptical view on technology’s overall well-being to humanity.

“Only 34% of Gen Z women say they’re optimistic about tech’s impact on society, 15 points below U.S. women overall, and 16 points below millennials” (Mahoney). Large technology companies will have to gradually adjust their products in order to stay ahead of this curve in the market. Tech giant Apple has already shown some progress towards this factor by incorporating applications on their market dominating product, the iPhone, which allows users to monitor and track their daily time spent on the device, which essentially helps counteract Gen Z women’s view of the problematic amount of time spent on digital devices.

It is clear how much time and money is implemented on researching different market segments in order for these companies to develop products that not only appeal to these groups, but understand their opinions and viewpoints especially on the digital age’s effect on society. If these businesses are looking to continue to gain the approval and use of specific groups for their products, innovation and recognition must come into play.


Sources:

https://www.mediapost.com/publications/article/341939/gen-z-women-tech-bivalent-fiercely-open-minded.html

https://www.pewsocialtrends.org/2019/01/17/generation-z-looks-a-lot-like-millennials-on-key-social-and-political-issues/

 

 

How Pinterest Built One of Silicon Valley’s Most Successful Algorithms

Image and text: https://onezero.medium.com/how-pinterest-built-one-of-silicon-valleys-most-successful-algorithms-9101afdfd0dd

This Medium article talks about a modification Pinterest’s algorithm for its feed. It is interesting to see how tech companies are molding themselves based on true human reactions that come from their users, with the popular and necessary purpose of generating more tailored content. Pinterest has been facing some problems regarding bias and how they channel content towards their users based on two simple questions at the time they create their profiles: their age and gender. Pinterest, like other tech giants such as Facebook and Twitter, want interactions to be more humane and substantial.

The company’s main goal in its first year as a public company is to diversify its algorithm enough and grow beyond its user base of white suburban women. The most complex part of this process is to achieve this goal without alienating their loyal crowd and, at the same time, not stereotyping newcomers. The way Pinterest has been filtering content towards users in the past seems to not be satisfying users who see themselves as exceptions to the norm. “Internal data might tell you that welcoming male users with a bunch of macho images boosts activation rates. What it might not tell you is that some subset of male users is turned off, or even offended, by the implicit assumption that they’re into “man caves” or pictures of “beautiful celebrities” who are all women.”

What Pinterest is finally trying to do is placing users into finer subgroups using an algorithm that lets you modify its understanding of your browser data. A woman who just broke off her engagement might, for example, never come back to Pinterest after joining it for the first time and seeing an overflow of wedding dresses. The new algorithm, then, allows users to manually increase personalization by “turning off” subjects they are not interested in despite it being part of their online behavior. 

This update, however, goes against the general tech rule of not giving people too much power to personalize their own feeds, as that might actually decrease engagement. The idea is to provide users with a news feed that knows better than the users themselves what they want to see. Pinterest, on the other hand, admits that tech’s assumptions and bias might not always put out the best content for their users, and hopes that this new algorithm will reduce complaints and make the app work better for everyone. It is important to point out that this new feature is completely optional, but it will definitely filter out trash content for specific tribes.

Most Deepfakes Are Porn, and They’re Multiplying Fast

Image and text: https://www.wired.com/story/most-deepfakes-porn-multiplying-fast/

Deeptrace is a startup that has been doing some analysis on deepfakes, a term used to define video content that has been manipulated or fabricated with artificial intelligence. The tool came to life in 2017 on Reddit, when the account posted pornographic clips with the faces of Hollywood actresses over those of the real performers. Since then, it’s been more and more possible to insert someone’s face onto the body of another person, making it look extremely high quality. Such practices have been a source of entertainment on YouTube, but have been concerning many lawmakers that are fearful of political disinformation. With the 2020 elections right around the corner, politicians have been inquiring how deepfakes would be able to affect results with fake news.

Deeptrance has found that 96% of deepfakes that are around have pornographic content in them. In fact, most people on Reddit, where the subgroup Deepfake sees a lot of activity every day, use the feature as a tool for personal harassment rather than with the goal of destabilizing elections. According to a researcher at Deeptrance, there are forums in which people ask for pornographic deepfakes of women they know, showing a clear example of invasion of sexual privacy and, in many instances, cases of revenge porn. Politicians are still, however, worried about the future of their positions.

“Last week, senators Marco Rubio, the Republican of Florida, and Mark Warner, the Democrat from Virginia, both of whom are members of the Senate Intelligence Committee, wrote to Facebook and 10 other social media sites seeking more details of how they plan to detect and respond to malicious deepfakes. The legislators cautioned that fake clips could have a “corrosive impact on our democracy.”” The lawmakers’ concerns seem plausible when you look at the case of the Malayisian political aide who was arrested after a deepfake showed him having sex with the minister of economic affairs.

There are many other articles on WIRED about deepfakes, their origins and many variations.

Transit App speaking out Against Lyft, for their Attempt To Take Over Mobility.

Transit is an app used by hundreds of New Yorkers each month as means of navigating between the subway, buses, commuter rail, and a few other services as well. It provides users with real-time travel time predictions, which allows for more convenient trip planning. Transit also allows for bike-share, car-sharing from car2go, and ride hailing options from Lyft, Uber, and Via so this way their users can combine all options to create one easy trip.

Back in April 2018, Transit partnered with Motivate, the owner of Citi Bike, and made a deal, which would offer single tickets ($3 for a 30-minute journey) and allow Transit users to unlock the bicycles through using a five-digit code produced in Transit. That deal allowed Transit to be the first app other than Citi Bike’s, where cyclists could unlock bikes.

Transit’s deal with Motivate eventually transferred to Lyft when Lyft obtained ownership of the company Motivate. Before obtaining Motivate, Lyft was in charge of operating Citi Bike and other bike sharing systems in Chicago, Boston, and San Francisco.

Recently, Transit has declared issue with the app Lyft for what they perceive to be the company’s attempt at taking over mobility, specifically because Lyft has decided to block Transit users from using the app to Citi-bikes.

Now, when customer try to unlock a Citi Bike using the Transit app, an error message appears informing prospective drivers that Lyft has decided to discontinue the function they’re trying to use.

Lyft, the company – which once described themselves the “one app to unlock your city” has come forward to admit that it has severed customers from using the Transit app to unlock Citi bikes. Yet, dispute Transit’s claims over a lack of data transparency.

Personally, I side with Transit on this issue as it does seem as though Lyft is attempting to kind of “takeover”, and force people to use their app. I find what they’re doing to be unfair because it makes things more complicated for Citi-Bike customers who used to use the Transit App to unlock Citi Bikes.

https://ny.curbed.com/2019/9/30/20891536/nyc-transit-app-lyft-citi-bike

Sony’s PlayStation 5 set to release Holidays 2020

Sony Interactive Entertainment CEO Jim Ryan announced the release details of the next-generation console, the Playstation 5, in a blog posted on Sony’s page. This is a huge deal for video gamers because many wondered what the system would be called and are happy to hear that they can get their hands on it during the holiday season of 2020. The blog post talked about some improvements made to the Playstation system. Wired journalist, Peter Rubin, shared the information he learned from Sony’s CEO regarding the vision for the Playstation 5.

Sony plans to make loading times within games shorter to nonexistent. Rubin spoke with the chief studio Officer for EA, Laura Miele, for more insight as to how video game companies are transitioning to new consoles. Miele stated that “We’re stepping into the generation of immediacy. In mobile games, we expect a game to download in moments and to be just a few taps from jumping right in. Now we’re able to tackle that in a big way.” This is a good improvement. Shortening loading screens help keep the gamer in the game longer and more smoothly.

The Playstation 5 will allow players to transition instantly between games, apps and social platforms. Sony’s system architect Mark Cerny explained to Rubin that, “Multiplayer game servers will provide the console with the set of joinable activities in real-time. Single-player games will provide information like what missions you could do and what rewards you might receive for completing them—and all of those choices will be visible in the UI. As a player, you just jump right into whatever you like.” Making the Playstation more interactive is exciting to think about.

The DualShock 5, Playstation 5’s new controller is designed for making gameplay more interactive and immersive. Rubin explained that the controller has “‘adaptive triggers’ that can offer varying levels of resistance to make shooting a bow and arrow feel like the real thing—the tension increasing as you pull the arrow back—or make a machine gun feel far different from a shotgun. It also boasts haptic feedback far more capable than the rumble motor console gamers are used to, with highly programmable voice-coil actuators located in the left and right grips of the controller.” With all of this new technology, it is no doubt that the Playstation 5 will pick up where the Playstation 4 left off and change the way we play video games on its console.

A.I. Music Making Black Mirror Come True

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Article: https://www.digitaltrends.com/cool-tech/auxuman-ai-album/

Image: https://rateyourmusic.com/artist/auxuman

This article comes from Digital Trends and is written by Luke Dormehl. The focus of the article is A.I. musicians and their popularity. It isn’t about vocaloids or computer-generated personalities, it’s about computers, A.I. personalities, creating music. Auxuman is the name of this A.I. personality and September 27th, the A.I. released its first album and promises to create a full-length album every month. Computer engines create the words, melodies, and voices and creates lyrics through poems and expressions it learned online. Dormehl quotes, “Yona and her Auxuman friends are, in a sense, a reflection of human life on the internet. Expression on each song comes from stories we have told, ideas we have generated, and opinions we have shared” (Dormehl 2019). One of the reasons Auxuman was created was not to fulfill people’s need to always have new content, but rather to speed up the process of creating new genres. This article discussed how new music has a tendency to sound the same because humans stick to what is successful, they don’t want to create new genres because they like the current ones. This is why Auxuman is so different. It can create brand new types of genres and its feelings won’t be hurt if a song does poorly.

I found this article to be interesting because it was a subject that black mirror touched in June of 2019 in the episode called Rachel, Jack and Ashley Too. The premise of the episode was a popstar falls into a coma and her manager created a new album from the singer’s subconscious and used A.I. to create a holographic recreation of the singer and to generate new music and recreate the singer’s voice. This idea of A.I. personalities creating music is very interesting because it takes out the human part in music. As mentioned above, the computers learn from poetry and what they learn from human expression online. A.Is. have been used before to try and create a realistic computer that one can talk to. The outcome of those were that the internet is very hateful and these A.Is become very harsh and adapt the speech patterns of whoever talks to it the most. I listened to one of the songs from Auxuman’s first album and it was bizarre. The A.I. didn’t sing, it talked with a hum at the end and the lyrics didn’t make much sense. From their song “One” the beginning lyrics were, “I never felt alone, you never said a word. I fell from my throne, you didn’t want me there”. Coming from a computer, those lyrics are a bit chilling. This concept is very interesting and new genres can come from these A.I. personalities, but how would it feel to say the next best genre was created by a computer? Having The Beatles known as a group that shaped the genre of their time, what does it mean when the next “voice of a generation” is an artificial intelligent personality?

Three Years of Misery Inside Google: The Happiest Company in Tech

Image and Text: https://www.wired.com/story/inside-google-three-years-misery-happiest-company-tech/

WIRED spoke with 47 current and former Google employees and put together a groundbreaking report on the hardships and obstacles the company has been facing since the 2016 election. The article presents us with an amazing amount of information that condemns Google’s internal practices in relation to the privacy of their employees, shining a light on the reality that not everyone working at the Silicon Valley tech giant abides to the integrity rules. Readers will learn about the “period of growing distrust and disillusionment inside Google that echoed the fury roaring outside the company’s walls,” reflecting the rapid growth of conservative right-wing politics we have been witnessing over the past few years. 

Google hosts many meetings with their employees that are specifically designed for them to openly discuss and oftentimes challenge executive decisions. It was in one of those meetings that James Damore heard about the idea of providing more job interviews and a more welcoming environment to female and underrepresented minority candidates that did not form a high percentage in the company’s demographics. For many people, including Damore, this idea went against its said purpose of inclusion and Google’s meritocratic hiring process, therefore ‘lowering the bar’ on hiring and showing discrimination toward men. He proceeded to write what later became a famous 10-page memo elaborating on his anti-diversity reasoning. After much pressure from other employees, executives decided to fire him due to his blatant attack on the company’s core principles.

The firing of Damore caused a huge commotion inside the company among conservatives that did not agree with the decision, and who decided to attack their co-workers by leaking information from Google’s hundreds of discussion forums. On a pro-Trump subreddit, a collage appeared that showed the full names, profile pictures, and Twitter bios of eight Google employees, most of them queer, transgender, or people of color. Each bio featured phrases that would make the employees instant targets for harassment: “polyamorous queer autistic trans lesbian” and “just another gay communist site reliability engineer.” Days after Damore was fired, a former tech editor at Breitbart shared the Reddit collage image with 2 million Facebook followers. “Look at who works for Google, it all makes sense now,” he wrote, as if these eight employees had been the ones who made the decision to fire Damore.

There have been many other instances in which Googlers were being named personally and started being publicly attacked for things they said in private company forums. The situation only got worse when it became clear that leakers were protected from being prosecuted by “protected concerted activity” and would not suffer any consequences even if they were discovered. The article was extremely interesting to read since it provided information about the inner workings of a tech giant and how typical principles of freedom of expression and Google’s famous “obligation to dissent” concept turned against them when they started being attacked from the inside. The company has been fighting a dirty war on the issue of diversity since the 2016 election. As WIRED wrote, “Googlers on both sides of the battle lines had become adept at working the refs—baiting colleagues into saying things that might violate the company’s code of conduct, then going to human resources to report them. But Googlers on the right were going further, broadcasting snippets of the company’s uncensored brawls to the world, and setting up their colleagues for harassment.”

Levi’s Denim Jacket Goes “Smart”

As we all know, technology is constantly around us and it doesn’t seem to be slowing down anytime soon. Levi and Google’s Jacquard platform has decided to work together and create a “smart’” denim jacket. The two companies will be working together to recreate Levi’s classic trucker jacket and the Sherpa trucker jacket. Although this is the second time that the two are working together, the technology is different this time because its small and nearly impossible to tell that the jacket is a smart jacket. The jackets will include a tag that goes into the cuff of the jackets and allows the jacket to pair with the phone. The cuff will be used very similar to how we use touchpad so you can leave your device in the pocket of the jacket. When an individual does different hand gestures, it control the different features of the jacket. Some features include: directions, ETA, traffic reporting, answer phone call, control your music, and receive notifications. Google’s Jacquard platform also worked with YSL on a “smart” backpack recently.

I found this extremely interesting because this isn’t something that we have seen before but its something that if the jacket becomes a hit then we will see more “smart” clothing. I feel that this technology is one of those products that we don’t realize we need until we have it.

Twitch opening doors to more diverse content

Twitch.tv, a mostly video game streaming service, is opening up its platform for more than just gaming. The platform that saw over three months 2.7 billion hours of content being viewed by users is far and above the largest streaming platform right now for video games. At peak times more than a million people in just a single category but twitch is looking for how to create a more diverse platform than just gaming. 

At the annual twitch con, which is held in San Diego every year, it was announced that twitch would start creating more categories and avenues users can upload and explore other than gaming. Their new slogan “You’re already one of us.” exemplifies the new mindset of twitch that anyone even you can be apart of the community twitch has created. New talk-shows where users can share anything they want without having to play a game or using the platform to help inform people. This past year, the Great National Debate was released on twitch. Produced by the French government, they streamed for more than 10 hours of debates to reach the young audience of twitch in a way the audience would never find out about any other way. 

Twitch has even entered the sports market with partnerships with Major League Baseball and National Football League. Twitch users can stream the game hosted by streamers in their browser and have a direct chat with the broadcaster. Something non existent in sports broadcasting today. Users can ask questions, interact with each other, and interact with the broadcasters and creates a community while watching sports. This interactivity does not seem to be going anywhere with the advances in technology and could very well be the future of how we receive and interact with the content available to us.