Twitch.tv, a mostly video game streaming service, is opening up its platform for more than just gaming. The platform that saw over three months 2.7 billion hours of content being viewed by users is far and above the largest streaming platform right now for video games. At peak times more than a million people in just a single category but twitch is looking for how to create a more diverse platform than just gaming.
At the annual twitch con, which is held in San Diego every year, it was announced that twitch would start creating more categories and avenues users can upload and explore other than gaming. Their new slogan “You’re already one of us.” exemplifies the new mindset of twitch that anyone even you can be apart of the community twitch has created. New talk-shows where users can share anything they want without having to play a game or using the platform to help inform people. This past year, the Great National Debate was released on twitch. Produced by the French government, they streamed for more than 10 hours of debates to reach the young audience of twitch in a way the audience would never find out about any other way.
Twitch has even entered the sports market with partnerships with Major League Baseball and National Football League. Twitch users can stream the game hosted by streamers in their browser and have a direct chat with the broadcaster. Something non existent in sports broadcasting today. Users can ask questions, interact with each other, and interact with the broadcasters and creates a community while watching sports. This interactivity does not seem to be going anywhere with the advances in technology and could very well be the future of how we receive and interact with the content available to us.