Tiktok App usage surpasses Instagram and Snapchat for users aged 12 – 17 this year, according to new survey

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image via https://techcrunch.com/2019/05/20/igtv-vs-tiktok-vs-snapchat/

Forrester Research has released data from their 2021 Forrester Analytics Consumer Technographics® US Youth Survey and the results are interesting as they vary greatly from their 2020 results.

For this survey, the company Forrester collected 4,602 online surveys of U.S. youth aged 12 to 17 years old. In 2020, Forrester’s research showed in their poll group Gen Z Youth (12 – 17), 50% used Tiktok weekly, 54% used Snapchat weekly and 61% used Instagram weekly. A year later, these percentages have shifted. While Snapchat usage stayed the same at 54%, Tiktok rose 13 points to 63% while Instagram took a 4 point ding to 57%.

Through further market research, Forrester strived to find why TikTok had such a sudden increase. They asked parents in their ConsumerVoices Online Research Community to ask their 12 – 17-year-old children why they enjoy using Tiktok. Many of the responses suggested:

Entertainment Value: Many kids used the words “fun” or “funny” when describing the content on the platform, saying videos there were funnier.

Short Watch Time: Many youth users enjoy the easy, scroll ability and bite-sized clips that their Tiktok FYPs have to offer.

A Place to Express Themselves: Many respondents enjoyed the ability to positively express themselves through the platform, like through dances.

Forrester also notes that while TikTok is a popular social media platform with Gen Z Youth, it is not the most popular. In the same survey, 72% of U.S. Youth respondents said they use Youtube at least weekly. – which is a 3 percent increase from the 2020 survey.

As future media professionals, this information like this is extremely important to our field of work. Knowing what media certain age groups are using daily can help us cater our content for them.

Proulx, Mike. “Weekly Usage Of TikTok Surpasses Instagram Among US Gen Z Youth” 18, November 2021. Forrester Research. https://www.forrester.com/blogs/weekly-usage-of-tiktok-surpasses-instagram-among-us-gen-z-youth/

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Connecticut Attorney General Requests Meeting with TikTok over ‘Slap A Teacher’ Challenge

(Image from Solen Feyissa on Flickr || https://www.flickr.com/photos/solen-feyissa/50179261657)

Connecticut Attorney General William Tong (D) has requested to meet with Tiktok CEO Shou Zi Chew over concerns of potential safety issues of a rising ‘Slap a Teacher’ Challenge trend and other impacts of Tiktok on Connecticut students.

In the letter that was addressed to Tiktok’s CEO, Attorney General Tong notes that a high school in New Britain, Connecticut recently had to shut down because of the “Devious Lick” trend on Tiktok. Educators in the school gave reports of “stolen school property, clogged toilets, and excessive vandalism” due to the challenge that was viral on the app in September. Tiktok has since removed “Devious Lick” content from its platform and Tong commends the company for that in his letter.

However, Attorney General Tong is calling upon Tiktok again because of the threat to educators with the rising “Slap a Teacher” Tiktok challenge. According to an article by The Hill, this dangerous challenge was set to begin in October, but does not seem to have caught on significantly. The challenge “involves a student calmly approaching a teacher and slapping them”. While attempts of this challenge have not yet been reported in Connecticut, parents in Lancaster County, South Carolina, were warned of an incident where an elementary student allegedly participated in the challenge, striking a teacher in the back of the head.

The Connecticut Attorney General ends the letter with a request for a detailed outline of the platform’s policies and procedures against misuse and abuse of content by Tiktok users and to “thoroughly analyze” why these measures are currently inadequate. He finally asks the CEO to meet with himself, educators and parents to hear first hand the effects the content on their app has on the youth of Connecticut. You can read the full letter below:

Overall, we see the real life effects social media has on today’s youth and how it can be harmful or dangerous to themselves or others. While being able to proceed without large consequences in the past, many social media companies are now having to create new regulations for their user base in order to protect children and other groups.

Choi, Joseph. “State AG seeks meeting with TikTok CEO over ‘Slap a Teacher’ challenge” The Hill, 04 October, 2021. https://thehill.com/homenews/state-watch/575273-state-ag-seeks-meeting-with-tiktok-ceo-over-slap-a-teacher-challenge?rl=1

TikTok has reached 1 billion active global users

Image via Variety

On Monday, TikTok revealed that it has crossed a major milestone, by reaching more than 1 billion monthly active users. TikTok, which is privately held by the Chinese internet giant ByteDance, is the successor to Musical.ly and was originally a platform for lip-syncing videos. During a rapid growth in the last few years, the app has expanded to other categories and is now considered one of the most used interactive platforms, especially among teens and young adults.

“Each month, over a billion people from around the world come to TikTok to be entertained, inspired or discover something new, like sports, music, arts and culture, fashion, DIY and more.”

TikTok COO Vanessa Pappas

In my opinion, this is a relevant article because TikTok is one of the most successful apps, and therefore has an impact on further developments in social media brands, as well as user behavior. Moreover, I find the statements Sofia Hernandez made an interview last week very interesting. Talking to Variety’s Entertainment and Technology Summit, the head of North American business marketing at TikTok explained: “TikTok runs on a content graph so we consider us as more of an entertainment platform. What we’re finding is our users are spending a movie’s worth of time-consuming content on TikTok daily. So, while people will go check social platforms they came to watch TikTok.” I was wondering why Hernandez wants TikTok to be considered as an entertainment platform, rather than a social platform. Maybe, this definition is more profitable or honorable for TikTok.

TikTok Adds New Mental Health Resources

Photo Via Getty Images

Last week TikTok announced it would be adding new mental health resources for users struggling with suicidal ideations. The resources available include crisis call and text hotlines and advice on how to engage with someone in a crisis when a users searches #suicide.

In their announcement Tiktok stated, “We care deeply about our community, and we always look for new ways in which we can nurture their well-being.That’s why we’re taking additional steps to make it easier for people to find resources when they need them on TikTok.”

The updates to the app coincide with Suicide Prevention Awareness month, which takes place in September. Many users have turned to the app to speak out about mental health and wellbeing and to connect with other users struggling with anxiety and depression. The #MentalHealth hashtag has been viewed more than 16.4 billion times and the #MentalHealthMatters hashtag has been viewed over 13.5 billion times.

Professional say this is a step in the right direction for that app as research shows social media platforms can contribute to depression and anxiety, especially among young users. However, experts warn not to replace TikTok’s new resources with professional therapeutic and psychiatric care.

TikTok Sleuths Help Solve Gabby Petito Murder Case

Photo via The New York Times, Screenshots from the TikTok accounts of Haley Toumanian and Paris Campbell

On July 2nd, YouTuber Gabby Petito, 22, left Blue Point, New York with her fiance Brian Laundrie for a four month cross country road trip. During their trip Petito shared updates and videos of their travels to Instagram and Youtube. On September 1st, Laundrie returned home alone, 10 days later Petito’s family reported her missing. Authorities have named Laundrie as the sole person of interest in the case and have issued a warrant for his arrest.

The search for Petito has turned into a social media sensation. #GabbyPetito has more than 500 million views on TikTok. Developments in the Petito case have been investigated by internet sleuths and amateur TikTok and Instagram detectives. Posts sharing updates, evidence, and theories about the Petito case have been circulating around the internet turning up leads for police.

Travel vloggers Jenn and Kyle Bethune were one several social media users tagged in a post asking those who had visited Grand Teton park, Petito’s last know whereabouts, to share any information they may have had. After reviewing their GroPro footage from the park, the Bethunes identified the white van Petito and Laundrie were driving in one of their videos. The couple shared the footage with the FBI before posting it online.

Petito’s remains were found in Grand Teton Park, Wyoming, close to the spot where footage of the couple’s van was filmed. Authorities are now on the search for Laundrie after he was also reported missing on September 17th and believed to be on the run.

New Social Media Restrictions for Children: Britain’s attempt to pave the way for a safer internet

(www.sheknows.com/parenting/articles/2036128/apple-removes-parental-control-apps/.,
kaspars Grinvalds/Shutterstock.)

This past Thursday Britain introduced a set of regulations designed to protect children online. Overnight platforms the likes of TikTok, Instagram, and Youtube have responded by doing just that threatened by the possibility of having to pay multimillion-dollar fines. Rather than applying the new mandatory “age-appropriate design code” specifically to the UK, the aforementioned social media platforms have opted to change internationally to meet this new standard. This meaningful change to the online landscape as brought on by the mid-sized country of Britain potentially signals a positive change for the global internet. This, in the way that it implies that the tech industry is no longer all but exempt from broader regulation. oddly enough this major online regulatory step was met with little attention despite the UK’s stated goal of becoming the “safest place in the world to be online”. The code in question was introduced as an amendment to the data protection act 2018, a technical piece of legislation intended mostly to implement GDPR into UK law. The code in question applies to all online services that are used by children and require that said services at least identify younger users and treat them with care. The code prohibits several predatory practices including. One, “nudge” techniques that encourage children to divulge more of their private information than is necessary. Two, anything considered to be more than the minimization of data harvesting from children. And Three, giving anything less than the maximum amount of security for children’s accounts. Where adamant lobbying opposing these regulations was expected the world’s largest companies have instead made substantial changes and, what’s more, insisted that they wanted to make this manner of change to their platforms all along. Whatever the next step is is controlled by the Information Commissioner’s Office or “ICO” as this party controls when and whether to enforce fines for breaches of this regulation. A major factor that is still up in the air is whether or not children will accept their being treated differently online or if they’ll just use their tech-savvy to skirt around regulation. Regardless of what it is children decide to do it is pivotal that the internet is acknowledged as curating the experience of childhood as we move further into the digital age.

This article interests me for the reason that it pertains to what I perceive to be positive broader internet regulation. This is because such change is rarely if ever properly enforced or implemented at all despite its growing importance. This article also interests me because of the broader implications of the implementation of software that is restrictive to children in an age where children are increasingly tech-savvy. This is to say that I think it’ll be interesting to see how children react to being given the power to restrict their own activity on the internet with the context that it’s “for their own good”.

Hern, Alex. “Social Media Giants Increase Global Child Safety after UK Regulations Introduced.” The Guardian, Guardian News and Media, 5 Sept. 2021, http://www.theguardian.com/media/2021/sep/05/social-media-giants-increase-global-child-safety-after-uk-regulations-introduced.