What YouTube’s removal of the dislike button could mean for the future of the public sphere…

Earlier this month, YouTube officially removed the dislike counter on every video on their platform. The dislike button will still be active, but the number of dislikes on a video will be private, only to be viewed by the creator through the YouTube analytics tab. YouTube’s publicly stated reasoning for this change was the result of an experiment performed back in March of 2021. “…we experimented with the dislike button to see whether or not changes could help better protect our creators from harassment, and reduce dislike attacks — where people work to drive up the number of dislikes on a creator’s videos” From the experiment they concluded that, “they [creators] were less likely to target a video’s dislike button to drive up the count. In short, our experiment data showed a reduction in dislike attacking behavior.” Matt Koval, head creator liaison at YouTube, released a video addressing the change, explaining that the removal of the dislike counter was necessary to combat creator harassment since, “half of YouTube’s mission is to give everyone a voice”. But it’s statements like that, that a majority of the YouTube community feels that the company’s decision was both tone-deaf and inauthentic.

Matt Koval, Head Creator Liaison at YouTube, explains the change in his announcement video

YouTube claims that this meant to help out the smaller creators, but a quick glance at the comment section on Matt Koval’s announcement video reveals that almost every creator, regardless of audience size, is against this change… everyone except for the most powerful. The majority of YouTube videos that have a massive ratio of dislikes to likes tend to be mega corporations and brands, political press conferences and news networks, and somewhat ironically, YouTube’s own official content. In fact, the most disliked video on the platform to date was YouTube Rewind 2018.

It is key to remember that the reactionary functions on a YouTube video (the comment section and like/dislike buttons), are a form of the public sphere; a space that can be metaphysical, where people can come together and exchange options and ideas. Any comment section or online forum is a public sphere, but by removing the dislike button, YouTube is removing a tool of expression that helps the public communicate in this metaphysical sphere. By limiting access within this sphere, we have less of an authentic understanding of public opinion. Matt Koval briefly stated towards the end of his announcement video that many other platforms don’t even have a dislike button, therefor we’ll probably all get used to this change in no time. Right?

Well, take a look a video on Instagram that a majority of viewers didn’t enjoy. It’s very likely that the top pinned comments from users that read something along the line of “use me as the dislike button”, are overwhelmed with upvotes. When in doubt, we want our opinions to be heard, so we’ll always find ways to communicate that within the public sphere. I predict that it won’t be long before pinned comments take the place of the dislike button, and YouTube either has to reassess their decision to remove the dislike counter, or decide to disable comments altogether.

Ozy Media in more hot water amid two federal investigations

Image Courtesy of OZY Media

For the last couple months, Ozy Media has been the center of a variety of scandals relating to the validity of their business practices and claims. The digital entertainment company was founded in 2013 by Samir Rao. The aim of Ozy media was to cover trends and topics in entertainment that were both appealing to a young adult demographic, as well as new and fresh in terms of coverage. Their varied programming includes podcasts, digital courses, and some Emmy Award-winning TV shows. Though, it was not their content that landed them in hot water, but rather false claims to investors that garnered financial support under false pretenses. It was a series of articles by The New York Times that began with reporting that Rao was falsely claiming to be a YouTube executive. His impersonation was meant to convince investors that Ozy media was very successful on YouTube, having a wide, dedicated fanbase on the platform.

This was followed by false claims made by Ozy’s co-founder and producer for The Carlos Watson Show; Carlos Watson claimed that the show was scheduled to air on A&E, when in fact, no such agreement has ever been made by the network. After that, a 2019 interview with Watson resurfaced, where he had claimed that celebrities, Ozzy and Sharon Osbourne, were investors in Ozy Media. Another lie that was publicly debunked by the Osbourne family as reported by CNBC. What could be described as a slow-motion car crash eventually caused Ozy’s investors, including one of their chairmen, Marc Lasry, as well as key investor, SV Angel, to give up their shares and step away from the company. BBC anchor, Katty Kay, who had worked for Ozy for the last year had also decided to resign.

“Calling Ozy Media a Dumpster Fire is an Insult to Dumpsters and Fires”

Colby Hall- Mediaite Founding Editor

With the number of reports regarding Ozy’s deception stacking up, both the Securities Exchange Commission and Department of Justice have began investigating for more instances of Fraud. What they uncover could potentially lead to criminal charges. In the meantime, this is an important reminder that nothing ruins the truth like stretching it. Ozy Media was more focused on the perception of success, rather than taking the steps to achieve it. The amount of time that was spent fabricating the lies making Ozy Media seem popular among their demographic, could have actually been spent doing market research to understand the audience that they claimed to have.

American Journalists Return to China

Image Via The New York Times

American journalists have been banned from China and vice versa since early 2020. President Biden and President Xi Jinping met this week to overturn the ban and make traveling and reporting between the two countries more accessible for reporters. It was determined that three publications will be able to have journalists in China. These organizations are The Wall Street Journal, The Washington Post, and The New York Times.

In the past, Chinese journalists were able to apply for a yearlong visa in the US, but in the last year, the visa time was cut down to 90 days. What isn’t clear in this agreement, is if the reporters who were stationed there prior to the ban and asked to leave will be able to return. This seems to be a step in the right direction when it comes to mollifying the tensions between China And US, especially since the inception of COVID-19. China has different rules about media and its limitations and has been making effort to keep American reporters from writing about the government poorly for years. It is no secret that recent administrations have butted heads with China over other economic issues in the past, but this agreement is progress or foreign media.

“We will continue to work toward expanding access and improving conditions for U.S. and other foreign media, and we will continue to advocate for media freedom as a reflection of our democratic values,” 

https://www.nytimes.com/2021/11/16/us/politics/us-china-journalists.html

Media Censorship Is Everywhere, But Why Not Podcasting?

Social media platforms have a history of censoring or preventing the spread of misinformation. YouTube tends to demonetize certain videos, and platforms like Instagram and Facebook have a fact-check pop-up that appears on suspicious posts claiming to be true. However, podcasting platforms such as Apple, Spotify, and iHeart Radio lack in censorship. The consequences are starting to creep in, but have not yet fully unfolded.

In the wake of COVID-19, on-air topics of importance have been its spread, its implications, protection, and most importantly, the vaccine. Prominent conservative podcasters have openly criticized the vaccine, spreading fear throughout their audiences. Hosts such as Jimmy De Young Sr. and Marc Bernier have stated that it is a “permanent altering of the immune system” and “not a vaccine”. Both hosts passed away from COVID-related complications a few months following.

Talk show hosts and podcasters with wide ranges of opinions often defend their claims from censorship with the freedom of speech. Granted, everyone is entitled to their own opinion. However, when information has the potential to harm others, critics look to the streaming platforms for action. A possible step that these platforms could take is demonetizing portions of the advertising that the content creators use. Of course, advertisers and the creators have immediately opposed this proposition.

One of the main reasons people listen to podcasts is to feel as though they are having a conversation with someone about something important, informative, or entertaining. Through this listening the audience maintains a dynamic with the podcaster that can potentially develop into a parasocial relationship. The voice of humans has a strong and lasting impact on listeners. If nothing is done to mitigate misinformation spread, then these close relationships can further harm listeners’ already worsening methods of determining truth.

Diverse Media Outlets Appear in U.S. “News Deserts”

A culmination of issues such as an economic downfall in newspapers and lack of access to digital news have caused efforts from emerging ethnic news outlets to fill the void. This void is known as a news desert, a term defined by Axios as an area where local newspapers have folded and communities have no coverage. These areas endanger the critical role that the press plays in dispersing accurate news coverage and encouraging a democracy.

There are many consequences of a news desert. Communities whose voices are less amplified are only reported on when something worthy of negative press occurs. In the past, systemic racism has played a strong role in prominent media organizations with the leverage to control the narrative.  Cheryl Thompson-Morton, director of CUNY’s Black Media Initiative expands on the documented history of news discrimination.

Some news organizations simply refused to cover most of the civil rights movement or didn’t run that news on the front page — so many readers didn’t know what was happening.

Ethnic news publishers have slowly appeared over time since the 1800’s in efforts to counter the status quo. Despite historically facing backlash, there has been an increase in new ethnic outlets, especially in the wake of George Floyd’s death.

Emerging digital technologies provide access and ease for new publishers seeking to found their own channels for news. These upstarts cater to communities that are often neglected in media, and are growing with friction. Yet, the need for community support is evident being that the news desert remains in many underserved areas.

Alex Jones Guilty by Default in Sandy Hook Defamation Suits

On the morning of November 15th, right-wing extremist media star Alex Jones was named liable in a lawsuit involving the Sandy Hook Shootings. Jones had previously spread false theories about the 2012 mass shooting at Sandy Hook Elementary School in Newtown, Connecticut. The tragedy was a grave landmark in history, killing twenty first-graders and six teachers. Jones utilized his media platform popularly known as Infowars to spread conspiracies that the event was a hoax. He insisted that the parents of the victims were performing as paid actors in a scenario promoting gun control.

Andrew Harrer/Bloomberg via Getty Images

Jones fought to deny the allegations and argued that his claims were protected under first amendment rights. The families initiating the lawsuits have since claimed that fans of Jones have been subjecting them to harassment and death threats.

Extreme, time-consuming efforts to get Jones to comply have granted multiple family members of the victims reward in lawsuits against both Jones and Infowars. Judge Barbara Bellis ultimately issued a default ruling due to Jones’ inability to produce documents that show how he had profited from spreading misinformation. The amount owed to the families of the victims is in the hands of the jury.

Shortly after the Judge’s decision, Jones went on Infowars with claims that he was deprived of a fair trial.

The Importance of Social Media When Job Hunting

Image Via

Social media has undoubtedly become an important part of day to day life. Despite the fact that almost all of Gen Z uses social media, only about a third of them use it when looking for a job after graduation. A resume and cover letter are impersonal and leave the employer wondering who the candidate really is.  Social media is a way to set yourself apart from the competition and give yourself a sort of edge by having quality personal branding. This doesn’t just mean LinkedIn, but other video-based platforms such as YouTube and Instagram. These interfaces can be sparkplugs for careers and help reach people that may have never been otherwise accessible.

Many of us use these platforms for entertainment purposes, but others, such as Kahlil Greene, took this opportunity to try and educate a broad range of people. Greene was a Yale student at the time who used his TikTok account to educate people on Black culture. Unlike other social media platforms, TikTok gives the user the ability to go ‘viral’ overnight. In only a few weeks, he had a following of more than 500,000 people. He will now be working in consulting for a job in public education, a job opportunity that came as a result of his TikTok success.

“I think that’s the thing that people don’t realize, that social media is everywhere, and it’s congruent with every lifestyle you want,” says Greene.

https://www.cnbc.com/2021/11/14/from-tiktok-to-instagram-how-students-use-social-media-to-find-jobs.html

According to research, half of employer’s report that they are less likely to choose a candidate who can’t be found online. Instead of exchanging business cards people are exchanging follow requests, so what you choose to put on your personal account is important. Staying connected with people in your field and using tools on these platforms to highlight accomplishments is a great way to build your personal brand.

What’s Next For People Magazine?

Source via The New York Times

People Magazine was a success within 18 months of its inception. Despite the fact that many people wrote it off as an illegitimate gossip column, it has only grown in popularity. They were one of the first publications to cover celebrities in America and have expanded on that idea ever since.

The popular publication has undergone multiple ownership changes over the years. People’s publisher, a company called Meredith, is in the process of being acquired by digital media company Dotdash for 2.7 billion dollars. The result of this merger will be a new media powerhouse. Unifying these two companies seems to be a no brainer to many, as each has what the other lacks. Meredith has great magazine content and readership and Dotdash has the ability to make it widely available in a digital space.

Many people may be familiar with Dotdash, they are a sub division of the company that runs applications like Tinder. After this acquisition, they will have more than 50 publications. Some examples of these are Better Home & Gardens, Real Simple, and Southern Living. Dotdash CEO Neil Vogel claims that this new merger will result in a major challenge from a digital advertising perspective to big names like Facebook and Google.

 Although Vogel seems to think the two companies can unite harmoniously, many wonder if the same readers interested in Dotdash’s usual thought provoking content will be as fascinated by the tabloid style writing in People. This, coupled with the fact that Dotdash is not familiar with the level of print circulation that is required to keep People afloat, has lead many to raise an eyebrow.

The Increasing Popularity of ‘Ghost Guns’ in America

Image via New York Times

The Second Amendment has become a widely discussed topic over the last few years. This issue has left the country divided and unsure how to get the problem under control. One thing is for certain and it’s that gun related violence has been on the rise. This article discusses the growing popularity of a new type of gun, often referred to as a ghost gun.

The result of this new loophole is more fatalities amongst those who may have been unaware of its legitimacy in the first place. 12-year-old Max Mendoza fell of San Diego fell victim to this, accidentally shooting himself in his bedroom with a ghost gun his 15-year-old friend brought to him. Law enforcement in the area have reported that in the last 18 months, ghost guns have been found at well over 25% of crime scenes and have disproportionately affected young people. In addition, most of the people purchasing these guns were otherwise banned from owning a firearm. In the month of October alone, they had recovered nearly 400 ghost guns.

Ghost guns — untraceable firearms without serial numbers, assembled from components bought online — are increasingly becoming the lethal weapon of easy access for those legally barred from buying or owning guns around the country. The criminal underground has long relied on stolen weapons with sanded-off serial numbers, but ghost guns represent a digital-age upgrade, and they are especially prevalent in coastal blue states with strict firearm laws

https://www.nytimes.com/2021/11/14/us/ghost-guns-homemade-firearms.html

This begs the question: Why the sudden popularity of these weapons? The reasoning for this is that they are far easier to acquire. This is a result of the fact that they are sold by piece, so they can’t be classified as guns and regulated. A new proposal from the Biden administration would require these pieces to have serial numbers and be treated as regular guns that have to be picked up at a federally licensed gun shop.

With great platform comes great responsibility!

While most influencers with over a million followers may be trying to sell makeup or weightless shakes, two of YouTube’s most influential creators, Mark Rober (20.3 million subscribers) and Mr. Beast (74.1 million subscribers) are calling upon their viewers to aid in a mission to remove 30 million pounds of garbage from the ocean by the new year. This global campaign, named #TeamSeas, was launched on October 29th, with the promise to remove one pound of trash from the ocean for every one dollar that was donated to the campaign. As of now, they have amassed over $15 million in donations. Barely a couple weeks in, #TeamSeas is already halfway to their goal. So how did they do it? Well, let’s start with who these two guys actually are.

Shown Left: Mr. Beast – Right Mark Rober

Mr. Beast (real name, Jimmy Donaldson) runs a YouTube channel that center on expensive stunts. Some of his most popular uploads titled, “Tipping Pizza Delivery Guys $10,000”, “I Put 100 Million Orbeez In My Friend’s Backyard”, and “I Gave A Homeless Man A Home”. With most of his subscribers being under the age of 18, his content has been considered a positive influence on Gen Z. He is one of the highest paid YouTubers to date, and his ongoing donations to various people and charities has coined him the title of “YouTube’s biggest philanthropist”. Mark Rober, is also a very successful humanitarian. He is a former engineer of NASA, that now spends his time making videos related to science and inventing. His entertaining yet educational videos are wildly popular, with some of the most viewed including, “Glitter Bomb vs Porch Pirates”, “Backyard Squirrel Maze”, and “World’s Largest Jello Pool”.

Video: Glitter Bomb vs Porch Pirates

Rober and Mr. Beast are no strangers to charity, in fact, this isn’t even their first rodeo together. Back in 2020, they launched a similar campaign to raise $20 million to plant 20 million trees. With the success of #TeamTrees, they decided set a higher goal for #TeamSeas. These are the ways in which they spread awareness so efficiently. First, they teamed up with over a hundred influential YouTubers. #TeamSeas is not only backed by famous creators that include Hank Green, Physics Girl, MKBHD, Colin and Samir, and Safiya Nygaard, but every creator has made their own video, in their own signature style, to raise awareness for the campaign. Rober and Mr. Beast have also partnered with The Ocean Cleanup, where half of the donations will be allocated to. Rober featured their non-profit in his campaign’s announcement video titled, “This Robot Eats Trash”, to show off the company’s invention called, FRED, a solar-powered, semi-autonomous marine robot capable of collecting marine plastic pollution without the need for fossil fuels or a human crew. It can optimized to clean trash from any type of water, and #TeamSeas are hoping the success of their campaign will also bring these inventions to the forefront of environmental activism.

FRED

If you’d like to donate to the cause, visit teamseas.org.