The Importance of Social Media When Job Hunting

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Social media has undoubtedly become an important part of day to day life. Despite the fact that almost all of Gen Z uses social media, only about a third of them use it when looking for a job after graduation. A resume and cover letter are impersonal and leave the employer wondering who the candidate really is.  Social media is a way to set yourself apart from the competition and give yourself a sort of edge by having quality personal branding. This doesn’t just mean LinkedIn, but other video-based platforms such as YouTube and Instagram. These interfaces can be sparkplugs for careers and help reach people that may have never been otherwise accessible.

Many of us use these platforms for entertainment purposes, but others, such as Kahlil Greene, took this opportunity to try and educate a broad range of people. Greene was a Yale student at the time who used his TikTok account to educate people on Black culture. Unlike other social media platforms, TikTok gives the user the ability to go ‘viral’ overnight. In only a few weeks, he had a following of more than 500,000 people. He will now be working in consulting for a job in public education, a job opportunity that came as a result of his TikTok success.

“I think that’s the thing that people don’t realize, that social media is everywhere, and it’s congruent with every lifestyle you want,” says Greene.

According to research, half of employer’s report that they are less likely to choose a candidate who can’t be found online. Instead of exchanging business cards people are exchanging follow requests, so what you choose to put on your personal account is important. Staying connected with people in your field and using tools on these platforms to highlight accomplishments is a great way to build your personal brand.


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