How Antigua and Barbuda Plan To Both Encourage and Capitalize Off Of Americans During The Covid-19 Pandemic

It seems as though the Covid-19 pandemic will be our reality for the next few months now, and other countries (or should I say islands) are well aware of this too. So, as an effort to make Americans and other people around the world feel a little bit more secure and happy during these unprecedented times, Antigua and Barbuda created a social media campaign called, ‘Message in the Sand’.

As bored, lonely tourists in the wake of the Coronavirus crisis imagine where theyโ€™d like to be or where they might go once the green flags fly again, a pair of Caribbean destinations are using social media to send an S.O.S. to the world.

Antigua and Barbuda are islands in the West Indies that rely specifically on tourism to drive their economies–in saying that they have decided to launch this social media campaign to not only spread kindness and encourage people in the midst of the Coronavirus pandemic to keep their heads up but to also encourage travelers to keep Antigua and Barbuda in mind for future trips when the pandemic subsides.

For their first post, they took to Instagram to write the message, “Be well” in the sand, followed by this caption:

๐˜š๐˜ฑ๐˜ณ๐˜ฆ๐˜ข๐˜ฅ ๐˜ธ๐˜ฐ๐˜ณ๐˜ฅ๐˜ด ๐˜ฐ๐˜ง ๐˜ญ๐˜ฐ๐˜ท๐˜ฆ, ๐˜ฆ๐˜ฏ๐˜ค๐˜ฐ๐˜ถ๐˜ณ๐˜ข๐˜จ๐˜ฆ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฌ๐˜ช๐˜ฏ๐˜ฅ๐˜ฏ๐˜ฆ๐˜ด๐˜ด ๐˜ข๐˜ณ๐˜ฐ๐˜ถ๐˜ฏ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ธ๐˜ฐ๐˜ณ๐˜ญ๐˜ฅ ๐˜ฃ๐˜บ ๐˜ณ๐˜ฆ๐˜ฑ๐˜ญ๐˜บ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ ๐˜ต๐˜ฉ๐˜ช๐˜ด ๐˜ฑ๐˜ฐ๐˜ด๐˜ต ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ข ๐˜ฎ๐˜ฆ๐˜ด๐˜ด๐˜ข๐˜จ๐˜ฆ ๐˜บ๐˜ฐ๐˜ถ ๐˜ธ๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ ๐˜ญ๐˜ช๐˜ฌ๐˜ฆ ๐˜ถ๐˜ด ๐˜ต๐˜ฐ ๐˜ด๐˜ฉ๐˜ข๐˜ณ๐˜ฆ. .

๐˜‰๐˜ฆ ๐˜ด๐˜ถ๐˜ณ๐˜ฆ ๐˜ต๐˜ฐ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฆ ๐˜ฃ๐˜ข๐˜ค๐˜ฌ ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ๐˜บ ๐˜”๐˜ฐ๐˜ฏ๐˜ฅ๐˜ข๐˜บ ๐˜ต๐˜ฐ ๐˜ค๐˜ฉ๐˜ฆ๐˜ค๐˜ฌ ๐˜ฐ๐˜ถ๐˜ณ ๐˜ค๐˜ฉ๐˜ข๐˜ฏ๐˜ฏ๐˜ฆ๐˜ญ๐˜ด ๐˜ข๐˜ฏ๐˜ฅ ๐˜ด๐˜ฆ๐˜ฆ ๐˜ช๐˜ง ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ฎ๐˜ฆ๐˜ด๐˜ด๐˜ข๐˜จ๐˜ฆ ๐˜ธ๐˜ข๐˜ด ๐˜ธ๐˜ณ๐˜ช๐˜ต๐˜ต๐˜ฆ๐˜ฏ ๐˜ช๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ด๐˜ข๐˜ฏ๐˜ฅ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜ธ๐˜ฉ๐˜ช๐˜ค๐˜ฉ ๐˜ฐ๐˜ง ๐˜ฐ๐˜ถ๐˜ณ 365 ๐˜ฃ๐˜ฆ๐˜ข๐˜ค๐˜ฉ๐˜ฆ๐˜ด ๐˜ธ๐˜ฆ ๐˜ธ๐˜ช๐˜ญ๐˜ญ ๐˜ด๐˜ฆ๐˜ฏ๐˜ฅ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ฎ๐˜ฆ๐˜ด๐˜ด๐˜ข๐˜จ๐˜ฆ ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ. .

๐˜‰๐˜ฆ S๐˜ข๐˜ง๐˜ฆ ๐˜ข๐˜ฏ๐˜ฅ ๐˜‰๐˜ฆ W๐˜ฆ๐˜ญ๐˜ญ. .

#๐˜ฎ๐˜ฆ๐˜ด๐˜ด๐˜ข๐˜จ๐˜ฆ๐˜ด๐˜ช๐˜ฏ๐˜ต๐˜ฉ๐˜ฆ๐˜ด๐˜ข๐˜ฏ๐˜ฅ #๐˜ญ๐˜ฐ๐˜ท๐˜ฆ๐˜ข๐˜ฏ๐˜ต๐˜ช๐˜จ๐˜ถ๐˜ข๐˜ฃ๐˜ข๐˜ณ๐˜ฃ๐˜ถ๐˜ฅ๐˜ข #stayhome #staysafe

You can view each message across all of Antigua’s social media channels and interact with them as well! In my opinion, this is an incredible marketing strategy that I am interested to see whether or not it will increase tourism activity in the respective locations when people are allowed to travel freely again.

 

 

Sources: https://www.forbes.com/sites/johnscottlewinski/2020/04/05/antigua-and-barbuda-kicking-sand-on-social-media-during-covid-19/#5c1b7eec3b2d

 

 

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Taking Plastic Straws and Making Records

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In light of the climate change protest that happened on Friday, Bacardi spirits has teamed up with Lonely Whale to combat single use plastic straws. Their proposition? Taking old and used plastic straws and making vinyl records. Melissa Locker wrote this article and discussed how these two companies plan to create and produce these โ€œvinylโ€™sโ€. Locker writes about how Major Lazer is one of the artists who will have their music pressed onto the limited-edition vinyl records in early December. She also mentioned that this weekend, Bacardi will set up a booth at a music festival in Las Vegas and show people their new idea. In November, 55 partnering bars will set up collection bins for straws and send them to Bacardi. It is Bacardi and Lonely Whaleโ€™s goal to rid the world of one billion single-use plastic straws by 2020.

Whatโ€™s interesting about this article is the idea of up-cycling in a really creative way. Single use drinking straws have been a hot topic in the news for the past few months. Using reusable straws has become a very big craze because itโ€™s a new way a person can reduce their carbon footprint in an immediate way. The idea of taking those straws and making records out of them is very innovative. Up-cycling is becoming more popular and even though many bars and restaurants use paper straws, it hasnโ€™t stopped the issue fully. Taking the straws from the bars and making them something new is a good way to help the problem. I also find it interesting that vinyl records have become more popular in the past decade, so much so that Bacardi can create these records knowing that there will be a market for them. I think Bacardi is taking some positive steps to help resolve an issue that drinking straws have created. As mentioned, the cardboard straws arenโ€™t the most favorable straw because they become soggy and hard to use after a short amount of time. Personally, I like this idea because it brings awareness to the issue drinking straws have created for the environment, while reminding people that there are creative ways to make something new out of single-use products. It helps to reinforce that one personโ€™s trash can be another personโ€™s treasure.