How Antigua and Barbuda Plan To Both Encourage and Capitalize Off Of Americans During The Covid-19 Pandemic

It seems as though the Covid-19 pandemic will be our reality for the next few months now, and other countries (or should I say islands) are well aware of this too. So, as an effort to make Americans and other people around the world feel a little bit more secure and happy during these unprecedented times, Antigua and Barbuda created a social media campaign called, ‘Message in the Sand’.

As bored, lonely tourists in the wake of the Coronavirus crisis imagine where theyโ€™d like to be or where they might go once the green flags fly again, a pair of Caribbean destinations are using social media to send an S.O.S. to the world.

Antigua and Barbuda are islands in the West Indies that rely specifically on tourism to drive their economies–in saying that they have decided to launch this social media campaign to not only spread kindness and encourage people in the midst of the Coronavirus pandemic to keep their heads up but to also encourage travelers to keep Antigua and Barbuda in mind for future trips when the pandemic subsides.

For their first post, they took to Instagram to write the message, “Be well” in the sand, followed by this caption:

๐˜š๐˜ฑ๐˜ณ๐˜ฆ๐˜ข๐˜ฅ ๐˜ธ๐˜ฐ๐˜ณ๐˜ฅ๐˜ด ๐˜ฐ๐˜ง ๐˜ญ๐˜ฐ๐˜ท๐˜ฆ, ๐˜ฆ๐˜ฏ๐˜ค๐˜ฐ๐˜ถ๐˜ณ๐˜ข๐˜จ๐˜ฆ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฌ๐˜ช๐˜ฏ๐˜ฅ๐˜ฏ๐˜ฆ๐˜ด๐˜ด ๐˜ข๐˜ณ๐˜ฐ๐˜ถ๐˜ฏ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ธ๐˜ฐ๐˜ณ๐˜ญ๐˜ฅ ๐˜ฃ๐˜บ ๐˜ณ๐˜ฆ๐˜ฑ๐˜ญ๐˜บ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ ๐˜ต๐˜ฉ๐˜ช๐˜ด ๐˜ฑ๐˜ฐ๐˜ด๐˜ต ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ข ๐˜ฎ๐˜ฆ๐˜ด๐˜ด๐˜ข๐˜จ๐˜ฆ ๐˜บ๐˜ฐ๐˜ถ ๐˜ธ๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ ๐˜ญ๐˜ช๐˜ฌ๐˜ฆ ๐˜ถ๐˜ด ๐˜ต๐˜ฐ ๐˜ด๐˜ฉ๐˜ข๐˜ณ๐˜ฆ. .

๐˜‰๐˜ฆ ๐˜ด๐˜ถ๐˜ณ๐˜ฆ ๐˜ต๐˜ฐ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฆ ๐˜ฃ๐˜ข๐˜ค๐˜ฌ ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ๐˜บ ๐˜”๐˜ฐ๐˜ฏ๐˜ฅ๐˜ข๐˜บ ๐˜ต๐˜ฐ ๐˜ค๐˜ฉ๐˜ฆ๐˜ค๐˜ฌ ๐˜ฐ๐˜ถ๐˜ณ ๐˜ค๐˜ฉ๐˜ข๐˜ฏ๐˜ฏ๐˜ฆ๐˜ญ๐˜ด ๐˜ข๐˜ฏ๐˜ฅ ๐˜ด๐˜ฆ๐˜ฆ ๐˜ช๐˜ง ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ฎ๐˜ฆ๐˜ด๐˜ด๐˜ข๐˜จ๐˜ฆ ๐˜ธ๐˜ข๐˜ด ๐˜ธ๐˜ณ๐˜ช๐˜ต๐˜ต๐˜ฆ๐˜ฏ ๐˜ช๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ด๐˜ข๐˜ฏ๐˜ฅ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜ธ๐˜ฉ๐˜ช๐˜ค๐˜ฉ ๐˜ฐ๐˜ง ๐˜ฐ๐˜ถ๐˜ณ 365 ๐˜ฃ๐˜ฆ๐˜ข๐˜ค๐˜ฉ๐˜ฆ๐˜ด ๐˜ธ๐˜ฆ ๐˜ธ๐˜ช๐˜ญ๐˜ญ ๐˜ด๐˜ฆ๐˜ฏ๐˜ฅ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ฎ๐˜ฆ๐˜ด๐˜ด๐˜ข๐˜จ๐˜ฆ ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ. .

๐˜‰๐˜ฆ S๐˜ข๐˜ง๐˜ฆ ๐˜ข๐˜ฏ๐˜ฅ ๐˜‰๐˜ฆ W๐˜ฆ๐˜ญ๐˜ญ. .

#๐˜ฎ๐˜ฆ๐˜ด๐˜ด๐˜ข๐˜จ๐˜ฆ๐˜ด๐˜ช๐˜ฏ๐˜ต๐˜ฉ๐˜ฆ๐˜ด๐˜ข๐˜ฏ๐˜ฅ #๐˜ญ๐˜ฐ๐˜ท๐˜ฆ๐˜ข๐˜ฏ๐˜ต๐˜ช๐˜จ๐˜ถ๐˜ข๐˜ฃ๐˜ข๐˜ณ๐˜ฃ๐˜ถ๐˜ฅ๐˜ข #stayhome #staysafe

You can view each message across all of Antigua’s social media channels and interact with them as well! In my opinion, this is an incredible marketing strategy that I am interested to see whether or not it will increase tourism activity in the respective locations when people are allowed to travel freely again.

 

 

Sources: https://www.forbes.com/sites/johnscottlewinski/2020/04/05/antigua-and-barbuda-kicking-sand-on-social-media-during-covid-19/#5c1b7eec3b2d

 

 

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