Facebook began Wednesday, December 1st by announcing that they will reverse their long-standing decision to block advertisements for cryptocurrency on their services. This ban was put in place in January of 2018 as Facebook worked aimlessly to create their own currency to be used within the platform. Former employee and head of cryptocurrency efforts David Marcus recently announced that he was leaving the company at the end of the year.

Facebook has seen a significant amount of maturation in the cryptocurrency industry. This landmark of noting government regulations and stability establishes their decision to allow for the industry to prosper on their site.

The lift of this ban is a huge opportunity for allowing retail investors to access cryptocurrency. The emergence of Meta and its “metaverse” will see an integration of the two new technologies.