Photo Via Spotify
On Wednesday Spotify announced its partnership with Shopify, the e-commerce platform for online stores and retail. Artists will now be able to list merchandise and apparel for fans directly on their Spotify profiles. Global artists were already able to feature a link to their Shopify account to their Spotify profile but now users are able to view featured products directly on the streaming platform. According to Spotify, he new feature is currently still in its “beta” phase and only Spotify users in the the U.S., Canada, Australia, New Zealand and the U.K will able to view and purchase merchandise on the platform.
Spotify is offering several packages for artists linking their Shopify accounts to profiles. Packages range form $29/month for a basic package, to $299/month for the most advanced package which includes enhanced marketing reports. Spotify is offering a free 90 day trial for all artists linking their accounts for the first time.
Camille Hearst, head of Spotify for Artists, explained in a statement, “For many fans, Spotify is the primary way they interact with an artists’ music, and we are excited to give artists a new way to capitalize on that moment. The integration of Shopify’s powerful backend for powering commerce presents a significant step forward in our efforts to help artists maximize additional revenue streams and give them agency over their careers.”
The new Shopify feature offers inventory management technologies including automatically removing out-of-stock items from artists’ profile, instantly adding new products, offering print-on-demand services, and connecting artists with merchandise-fulfillment partners. The integration could offer additional revenue for artists without an establish merchandise website as well as encourage artists to create Shopify accounts.