TikTok Teams Up With Brand Partners on Small Gestures

In an effort to test eCommerce, TikTok users can now send up to three gifts to friends free-of-charge. ‘Small Gestures’ enables users to send free, virtual gifts from a range of brand partners within the app.

TikTok explained, “By collaborating with our brand partners on this new program, we’re able to give users a platform to feel connected with their friends and family through the small gesture of sending a gift to someone who might need it most. And thanks to our generous partners, these ‘Small Gestures’ are offered free for all TikTok users to send gifts up to three separate times.”

Among the gifts available in the app are a two month premium membership for Skillshare, a 90-day subscription to Adobe Premiere Rush, 1-month free DashPass subscription, and a 90-day trial subscription for Pandora.

The small gestures are not physical products, instead, they are promotional offers that many of these businesses use to get more users.


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