The Commercial That Stole The Show On Football’s Biggest Night

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It’s quite evident that football’s biggest night is the perfect opportunity for companies to persuade all who are watching to utilize/buy their products through the use of captivating commercials. In saying that, this year’s Superbowl had commercials that ranged from happy, to humorous, to serious/emotional, to completely strange and seemingly pointless.

To get a professional opinion on these commercials, KDKA sat down with Shannon Baker–the president of a local ad agency to get her opinion on which spots were the winners and the losers on football’s biggest night. Baker is president of the Gatesman Agency in Pittsburgh and has 18 years of experience in the ad business (so she knows a good bit about how companies and clients can accurately convey a message that resonates with audiences and further persuades them to either adopt an idea, utilize a software, or buy a product.)

According to Baker, she believes that if you craft a story that is short, tight, and memorable, it is going to make people feel something–which is critical to the success of the commercial.

She says Google set the bar very high with its emotional “Loretta” ad, and many others would agree. Millions of people were raving about the heartfelt tearjerking ad that was based on a true story. For those who didn’t get to see the commercial, it begins with a man typing into Google “how to not forget,” and then asking his Google Assistant device to show him photos of his late wife named Loretta. The man continues to ask Google to remember certain things about her, like the fact that she hated his mustache, loved going to Alaska, and always snorted when she laughed. In the end, Google recites all of the things the man had asked the device to remember. It closed out with the man saying, “remember I’m the luckiest man in the world.”

Overall, Baker and many others believe that Google set the bar very high with their ‘Loretta’ ad because not only did it tug on the emotional heartstrings of audiences, but it also marketed the product in a simple yet compelling way.

Sources:

Pittsburgh Ad Agency Says Which Super Bowl Commercials Were The Most And Least Impressive

https://www.adweek.com/brand-marketing/unruly-ranks-google-tearjerker-loretta-as-the-most-effective-ad-of-super-bowl-2020/

https://www.goodhousekeeping.com/life/entertainment/a30751020/super-bowl-google-commercial-ad-true-story/

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How NBC’s Strategy For Their New Streaming Service, ‘Peacock’ Sets Them Apart From Other Streaming Services

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NBC Universal has some exciting things coming this year, with the most notable being the official launch of their new streaming service ‘Peacock.’

For those who haven’t heard of ‘Peacock,’ it’s NBC’s new streaming service that is set to launch of July 15th, 2020. ‘Peacock’ was named after the logo of NBC and is an American over-the-top subscription video on demand streaming service.

The majority of us utilize streaming services such as Netflix, Amazon, and Hulu to stream originals on each platform or catch up on missed shows, but did you know that ‘Peacock’ offers something that those rival companies haven’t made available yet?

NBC Universal will offer 3 different tiers for ‘Peacock,’ with the first tier being free (it will make the majority of its money from advertisements,) the second tier offering more content and only some advertising for 4.99 a month, and the final tier that will be 9.99 a month with no advertising. Although this tier system differs from that of other streaming platforms, what really sets ‘Peacock’ apart from other platforms is the fact that they don’t want consumers cancelling cable–instead, they want Peacock to be a supplement product.

In saying this, NBC Universal plans to offer ‘Peacock’ Premium for no additional charge to cable subscribers because of the fact that they don’t want you canceling cable or replacing cable. It’s evident that streaming products do have the ability to replace the cable bundle, but NBC Universal’s strategy hedges this outcome by building something that could one day operate as the company’s primary source of content distribution while also marketing it as an add-on service that’s free to many people. If this happens, the question is whether NBC Universal can turn ‘Peacock’ into a vehicle that generates more revenue-per-user than the cable bundle for the same amount of subscribers — today (while keeping costs the same or lower).

Facebook Says They Are Able To Locate Users Who Decline Tracking

It seems like every week there is something new involving facebook and privacy. The company had admitted in a letter to two US senators that they able to locate someone even after they opt out of precise location tracking. Facebook had stopped tracking location data when users specifically opt out of the service, but there are other forms of information and data that they are able to use to piece together where someone is. The company says that there are several benefits as to why they need your location for advertisements and to fight hackers and battle misinformation but that is still crazy. There really is no privacy any more it seems like and all these big companies are simply sharing our data for money. That is pretty concerning to me and im sure a lot of other Americans that we can check the option to not have our location tracked but it still is. I wonder how many other options and services that I decline from, but are still being done without my knowledge…

TWITTER SUSPENDS PLAN TO DELETE INACTIVE ACCOUNTS AFTER UPSET USERS REQUEST TO KEEP THOSE OF THE DECEASED

https://adage.com/article/digital/twitter-suspends-plan-delete-inactive-accounts-after-upset-users-request-keep-those-deceased/2219226

Twitter recently released a statement that they would be taking down inactive accounts in effort to enforce their inactive account policy. However, this upset many users, who had accounts of deceased loved ones in mind. There was an uproar of rebuttal from these users, who want to memorialize the inactive twitter accounts of the deceased, much like Facebook has the ability to do. Twitter responded to the backlash promising they too will come up with a compromise to memorialize said accounts, and they are currently working on a resolution to the problem.

They clarified the reason why they need to enforce their inactive account policy, and that it would be starting in the EU due to local privacy policies Twitter must follow. The Global Data Protection Regulation is the driving force behind the enforcement of this policy, to delete any data they are not using. By cleaning up inactive accounts, Twitter analytics will be able to provide more accurate, credible information derived from data.

SPOTIFY REVEALS THE MOST-STREAMED ARTISTS AND MUSIC OF 2019—AND THE DECADE

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https://adage.com/article/digital/spotify-reveals-most-streamed-artists-and-music-2019-and-decade/222021

Spotify’s metadata allows the platform to draw conclusions about the music of the year, and the decade as 2020 approaches. Called the “Wrapped List”, the data driven summary reveals the artists and music that has defined 2019, and from there, the most streamed music from 2010 to now.

Post Malone has taken the cake for the most-streamed artist of the year, upon the release of his latest album and contribution to the song “Sunflower,” which was released for the Into the Spiderverse movie. Billie Eilish is the second-most-streamed artist of the year, upon her release of her Grammy-nominated album titled “When We Fall Asleep Where Do We Go?”, which was streamed over 6 billion times.

Other noteworthy artists include Drake, who was the top-streamed artist of the decade, and Ariana Grande is the top-streamed female artist of the decade. Camila Cabello and Sean Mendes’s “Senorita” was the top streamed song of the year, and Ed Sheeran’s “Shape of You” was the most streamed song of the decade.

This derived data shows media companies and the music industry trends over time, as well as the artists that are up and coming. It is also thanks to the data algorithm you are able to review your personal statistics of your own profile, allowing you to learn about your own listening patterns as the decade went on, and what you enjoyed most this year.