Category: Brand

Mind Reading Technology (It Really Works!)

On By David SonIn Brand, Consumer behavior, Gaming, Technology, Uncategorized, Virtual RealityLeave a comment

Mind reading technology is the latest gadget that is going to blow your mind. With this new possibility, “the future is now” has a whole new meaning. With a growing number of companies beginning to focus on “Brain-Computer Interface”, this industry is expected to reach around $1.5 Billion by the end of this year.

The devices use sensors to record brain signals on the scalp. By tracking where the eyes are focusing, the devices can control an object without physically moving. A company such as NextMind has created a prototype that can create commands on objects. NextMind CEO, Sid Kouider, says the eyes are only used to see, but the vision process and interpretation is in the brain. Brain-Computer Interface uses that information in the brain to process what commands to make. For instance, a subject was able to change the color of a lamp only using her thoughts. Another example is how a subject was able to mute, change channels, or change the volumes only by focusing her eyes on a certain part of a screen.

As this device is still in its beginning phases, companies using this technology are already focusing on what could come next. As E-Sports and gaming communities have skyrocketed over the past few years, there are unlimited amount of possibilities in how Brain-Computer Interface systems can be used.

NextMind’s technology is not available to the public yet, but a developer kit is being sold to other companies who can add applications to the product. Contributing ideas and technologies in order to release the best product they can offer.

Another company such as BrainCo focuses on the frontal cortex of the brain. While the technology is similar, BrainCo has used the technology on VR games. In one game, the harder the player focuses on the rocket ship, the faster the rocket ship moved. Different colors light up on the front of the headband depending on how hard the user is focusing. This technology can be brought into education, because it can train kids on how to focus better.

Brain-Computer Interface can be very effective in prosthetics as well. It can enhance the response and reaction of controlling a prosthetic limb. As the user builds a connection with the prosthetic limb through Brain-Computer Interface, it can begin to learn habits of brain signals and respond even quicker.

Source: https://www.cnbc.com/2020/01/10/ces-2020-mind-reading-technology-lets-you-control-gadgets-and-games.html

How NBC’s Strategy For Their New Streaming Service, ‘Peacock’ Sets Them Apart From Other Streaming Services

On By Kirsten BeachIn Brand, Data, Marketing, Media Covergence, Streaming, Television, UncategorizedLeave a comment

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NBC Universal has some exciting things coming this year, with the most notable being the official launch of their new streaming service ‘Peacock.’

For those who haven’t heard of ‘Peacock,’ it’s NBC’s new streaming service that is set to launch of July 15th, 2020. ‘Peacock’ was named after the logo of NBC and is an American over-the-top subscription video on demand streaming service.

The majority of us utilize streaming services such as Netflix, Amazon, and Hulu to stream originals on each platform or catch up on missed shows, but did you know that ‘Peacock’ offers something that those rival companies haven’t made available yet?

NBC Universal will offer 3 different tiers for ‘Peacock,’ with the first tier being free (it will make the majority of its money from advertisements,) the second tier offering more content and only some advertising for 4.99 a month, and the final tier that will be 9.99 a month with no advertising. Although this tier system differs from that of other streaming platforms, what really sets ‘Peacock’ apart from other platforms is the fact that they don’t want consumers cancelling cable–instead, they want Peacock to be a supplement product.

In saying this, NBC Universal plans to offer ‘Peacock’ Premium for no additional charge to cable subscribers because of the fact that they don’t want you canceling cable or replacing cable. It’s evident that streaming products do have the ability to replace the cable bundle, but NBC Universal’s strategy hedges this outcome by building something that could one day operate as the company’s primary source of content distribution while also marketing it as an add-on service that’s free to many people. If this happens, the question is whether NBC Universal can turn ‘Peacock’ into a vehicle that generates more revenue-per-user than the cable bundle for the same amount of subscribers — today (while keeping costs the same or lower).

Social media influencer gets 14 years in prison for plot to ‘hijack’ website at gunpoint

On By Alexa SouthardIn Brand, Social MediaLeave a comment
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https://www.nbcnews.com/news/us-news/social-media-influencer-gets-14-years-prison-plot-hijack-website-n1098721

A social media influencer is charged with conspiracy to interfere with commerce by force, threats, and violence in Iowa based on an attempt to hijack a domain name. The influencer, Rossi Adams, ran a Snapchat and Instagram brand depicting college students of Iowa State during drunken antics, and other crude behavior. The submissions contain the hashtag #DoItForState, which is the domain name Adams has been after since 2015. He tried to negotiate with the domain owner for several years with no prevail, so he took to drastic measures more recently.

Adams and his felon cousin conspired to break into the mans home, and demand the domain name by all means necessary. Adams drove his cousin to the domain holder’s home, where he held the victim at gunpoint demanding the domain name. The victim then gained control of the gun despite being shot in the leg, and then shot Adams cousin and notified authorities. Now, Adams is facing 14 years in federal prison, and a number of court fees.

This news item is so shocking, because it shows the importance media and fame portray in the current climate of society. The measures people will go to to just potentially increase their brand is disappointing in my opinion. It is sad to see people get hurt and throw their whole lives away over a GoDaddy website name.