Kellogg set to replace 1,400 strikers after failed negotiation

Since the failed contract agreement back in October, roughly 1,400 workers from Kellogg’s cereal plants have remained on strike. In demand of better pay and health care benefits workers, walked off the job at the companies four plants in Battle Creek, Michigan; Lancaster, PA; Memphis, Tennesee, and Omaha, Nebraska.

On December 7 the majority of Kellogg workers voted against the latest proposed five-year contract. This proposed contract would’ve included a 3% raise, provided the cost of living in future contracts, and protected the worker’s current health benefit. Kellogg workers shared that they were essential in the running of the plants during the COVID-19 pandemic.

This strike was also intended to show the workers’ disagreement towards the companies recently proposed two-tier system. This system will give transitional employees less pay and benefits while removing the amount of low-tiered employees. This limitation will directly impact the Union, taking away a majority of its power. Frequently working more than 80 hours a week “sometimes 100 to 130 days in a row” the workers on strike are not budging on their demands.

Kellogg has stated that they won’t be doing any more negotiating with the Union or its strikers. They are currently working to permanently replace the 1,400 strikers.

Political figures like Bernie Sanders and Elizabeth Warren have publicly sided with the Union while many customers have begun boycotting Kellogg’s product. As someone interested in the advertising field, I’m curious to see the future effect of this strike on the Kellogg brand. Big named brands can afford to hire new workers but not a tarnished brand name. In the era of cancel culture and heightened social awareness, major brands must be careful. If enough people boycott Kellogg’s products the companies sales and brand capital will plummet. If this does happen I wonder if Kellogg will consider revisiting the strikers’ demands. As consumers, we must show our support for those not being paid what they deserve.

Sources:

https://www.reuters.com/world/us/kellogg-permanently-replace-striking-workers-union-rejects-new-contract-2021-12-07/

https://www.theguardian.com/us-news/2021/dec/07/kellogg-strike-workers-pay

https://www.npr.org/2021/12/07/1062240467/kellogg-to-hire-replacements-for-striking-workers-who-rejected-a-proposed-contra

Advertisement

The Return of Smokin Grooves

After a highly anticipated 4-year-wait, the Smokin Grooves Festival is set to return on March 19! This neo-soul one-day festival will take place at the LA State Historic Park. After the captivating acts of H.E.R and Lauryn Hill at the 2018 Grooves festival, this year’s lineup has another impressive array of talent. Enjoy the smooth and classic sounds of Erykah Badu, The Roots, Miguel, Jhene Aiko, India Aire, Talib Kweli, Sir, Nas, Smino, and many other talented artists! Tickets are on sale now and can be purchased at Smokin Grooves’ official website: smokinggroovesfestival.com.

Although the Smokin Grooves festival appears to be your average festival its history is unique and proves otherwise. The first Groove’s festival occurred in 1996. It was the first amphitheater tour in which the majority of the headliners were rooted in hip-hop. This was in direct response to the famous rock-heavy festival Lollapalooza. Smokin Grooves was the first festival to provide a space where R&B, funk, reggae, hip-hop, and soul artists could perform together. The festival featured legends like the Fugees, A Tribe Called Quest, Erykah Badu, and The Roots. This wasn’t just a historic event but an entertaining one! The festival only lasted for a couple of years and toured in cities such as Columbus, Ohio, and Park City, Utah. This festival would go on to have a huge impact on the growth and public perspective of hip-hop.

As a music lover, I was immediately drawn in by the lineup. With such a talented roster I was curious to learn more about the festival and its history. Interestingly enough there isn’t a lot of information readily available. This puzzled me because festivals like these have played a major role in social change. Festivals with such an important history deserve more recognition. I hope the current organizers make Smokin Grooves a yearly event and continue to honor the legacy and history of its origin.

Sources:

https://pitchfork.com/features/article/how-the-smokin-grooves-tour-brought-rap-to-the-masses/

https://www.pollstar.com/article/smokin-grooves-announces-2022-festival-lineup-149287