Google vs. Apple: The Future of Video Game Streaming

With the subscription model becoming the new business model for all things media, it was only a matter of time before the gaming industry saw it too. Over the past year, Google and Apple have released their plans for two separate video game platforms named Google Stadia and Apple Arcade, but they are not the traditional video game services people are used to. Instead, both offer unique experiences with different ways to deliver games, leaving everyone to wonder which platform will succeed, and which one will bite the dust.

Google Stadia is an online video game streaming service specifically for streaming popular titles and existing games through the internet. Similar to streaming videos, Stadia will use the internet and the power of Google’s data center to process the games and stream them directly to a Google Chrome Web Browser extension. Starting at $10.00 a month, anyone with a high-speed internet can stream games to their computers, opening up the gaming world to anyone who wants to play, even those who do not have a powerful computer with strong hardware.

Apple Arcade took a slightly different approach. While Apple Arcade still uses the subscription model for consumers to access the video games, costumers are going to be able to download the games directly to their Apple devices from the gaming library. While most games will be exclusively for Apple, this service allows the option to download games and play them regardless of internet access. The starting price for the service is $4.99 a month and is launching September 30th.

Google and Apple are considered to be the biggest tech companies in the world, and the fact that they both are launching a gaming subscription platform is really exciting. While both are clearly competing for the same costumers, there’s no telling which one will win. One thing is for sure; the gaming community is about to change.



Child YouTuber Blurs the Lines of Advertising for Other Children

Branded content has become one of the most talked about topics on the internet in last couple of years. For many adults, it’s very easy to spot these advertisements imbedded in YouTube videos and social media posts, but people have been wondering if children can distinguish advertisements and real life as well. Truth in Advertisement, a watch dog on internet ads, argues they can’t, and has really pressed hard on monitoring one channel in particular, Ryan ToysReview.

Ryan ToysReview is an unboxing web series on YouTube that’s branded to kids with the slogan “toy reviews for kids by kids.” The host Ryan Kaji, a 7-year-old boy, reviews the toys on his channel where millions of people tune in to watch each week. The channel has gained an enormous following by obtaining 21 million subscribers and over 30 billion views on his videos. While some may see this channel has harmless fun, Truth in Advertising sees it as a potential threat to children who watch it.

Nearly 90 percent of Ryan’s videos contain some sort of advertisement according to Truth in Advertisement. The sponsors have included Walmart, Hasbro, Netflix, Chuck E. Cheese, and even Nickelodeon. While most videos have disclaimers and notes claiming the positive reviews are advertisements, many people are concerned about a child’s ability to distinguish a genuine review and a paid one. Coincidentally, Truth in Advertisement filed the complaint the same day Google agreed to pay a fine of $170,000 when they were caught selling children’s data to advertisers. While the effects of these advertisements to children are unclear, it is interesting to see how these discussions will shape the guidelines for children’s media on the internet in the future.