Will their business plan start a trend among others?

While many companies are ramping up their social media presence this Black Friday, Lush Cosmetics has removed their Facebook, Snapchat, Instagram, and TikTok accounts. According to Lush’s official site, this change is a result of the revelations from the Facebook’s whistleblower, Frances Haugen, who exposed how Facebook prioritized profit over the safety of their users.

“The serious effects of social media on mental health are being ignored by these platforms. It’s time to stop scrolling and be somewhere else.”

This was no doubt a difficult decision for the cosmetic company- they even admitted that they have attempted to remove themselves from social media before, but were held back by FOMO. Though at the end of the day, they want their customers to know that all their business decisions are in line with their mission. A statement from Lush’s Chief Financial Officer read,

“As an inventor of bath bombs, I pour all my efforts into creating products that help people switch off, relax and pay attention to their wellbeing. Social media platforms have become the antithesis of this aim, with algorithms designed to keep people scrolling and stop them from switching off and relaxing.”  

Lush has vowed not to return to these platforms until they address and resolve all the issues with their users. The question that’s on everyone’s minds: Will Lush continue to be successful despite the change? Well, so far the news of their leaving social media has created a lot of positive buzz for the company’s reputation. And it is worth mentioning that they will still have a small presence on Twitter and YouTube as they explore healthier ways to connect with their audience. According to ABC News, Lush is planning to invest more into opening stores in more locations, hosting physical events, community activation, and more traditional forms of marketing; that means you may star seeing those paper catalogs in your mail.