Colin Cowherd is one of the biggest personalities in sports media. He works in Los Angeles, California, which is where the University of Southern California is located. With the recent hiring of USC Football Head Coach, Lincoln Riley, he is obviously very excited. He claims that the hiring is good for networks, in which I agree. He pointed out that networks want USC to be good because many people in Los Angeles are college football fans, but they have not been watching lately because of the lack of success from the program, but now that they have hired one of the best coaches in college football, people will begin watching again. While other programs on the west coast have had short term success, like Oregon or Stanford, they do not compare to the draw that USC will bring to televisions on the west coast, as well as throughout the country.
I agree with Cowherd’s take because as a big college football fan, I have not watched many USC games lately because they have not been good. Although, when I was a child, I watched them frequently, as they were one of the best teams in the country. USC not having a good football team does not feel right, as they are historically a great program who produces high quality talent. Networks will also be excited to once again show USC games and they will receive much higher ratings than they have in the past few years. Overall, the move was great and will be great for networks.