Recent comments by singer Katy Perry, about singer Adele and her new project 30 (debut November 19th) sparked a popular topic in the music industry. Perry’s comments stated “Adele drops new music when everyone is vulnerable and sensitive” typically during the Autumn seasons. She says it in a joking tone, indicating that she is excited to hear this new music. But acknowledges a tactic that labels and music artists use to generate the most traffic to their projects. Adele being a highly anticipated artist, understands her influence on the music industry and her fans. She releases heartfelt ballads that are praised but often associated with love and sorrow. Katy Perry being more of an upbeat pop artist, she joked that other artists release music when they know the world is about to be “sad”.
Other artists like Drake have been associated with promoting his music by thriving on his fan’s highs and lows. Since debuting his first studio project Comeback Season Drake was associated with jokes like “don’t drake and drive” or “Drake is so sensitive and lonely, always longing for a woman”. His Toronto sound became a staple in the music industry because of his reminiscent lyrics and personal life. This age of celebrities shares so much of their lives with their fans. Drake’s been romantically associated with women such as Serena Williams, Rihanna, Jorja Smith, Jennifer Lopez, etc. Drake acknowledges his failed romances, childhood traumas, and feuds in his music. His fan’s connection and opinion towards his romantic relationships, somehow correspond with his album/streaming success. A pattern shown in Drake’s release dates shows that he thrives on his fan’s highs and lows: releasing music strategically in the colder seasons and summertime.
Perry emphasized in her comment that Adele’s songs alone don’t keep the fans anticipated. It’s the fact that Adele releases her music during the colder seasons, when there is a rise in seasonal depression. Another artist associated with his industry strategy is the singer Kehlani. In a recent interview with Power 105.1 The Breakfast Club radio show, she expressed her appreciation for fans that support her music. She then described a common theme in reaction to her music, saying “my fans love when I’m heart-broken”. Implying that she releases more “fire” music when she’s dealing with emotional trauma. Now that her fans hear more “self love and happy songs”, they still admire it, but it gives them a different feel.
To name one more artist whose name is associated with heartbreak, strategic release dates, and close connection to fans is Summer Walker. Without getting too deep into her personal life, Summer Walker is an R&B singer who debuted her first EP in 2019 and first album the same year. Walker has been associated with her now ex-boyfriend, producer London on da Track. This up and down relationship led to him producing her first studio album, along with causing a great amount of heartbreak for the two of them. Because Walker uses social networking sites to connect with her fans, they got a front-row seat to the madness. Since their break-up, Walker announced her new album to be released November 5th, not produced by London. Her fans are excited for her music because they thrive on her heartbreak songs that just so happen to be released when “everyone is most vulnerable” like Perry says. Is it true heartbreak and seasonal depression bring album sales?