Comcast Finds a New Way To Make Money Amidst Pandemic

Sourced from The Adelaide Review

As most states continue to enforce social distancing measures, many businesses where many people gather are shutting down. This includes movie theaters. Which is why NBCUniversal will be offering new movies on-demand for you to watch at home instead.

Jeff Shell, CEO of the company, said in a statement “we wanted to provide an option for people to view these titles in the home that is both accessible and affordable.” He says this is a better option compared to having to delay or release the films in the “challenged distribution landscape” we are currently living in.

Starting with Trolls World Tour (a Dreamworks film, which is a company under Comcast), those subscribed to Comcast Cable and Sky as well as other affiliated on-demand services will be able to rent “Now Showing in Theaters” films for $19.99 and for a period of two days. Other movies that will be released on-demand are The Invisible Man, Emma and The Hunt.

This somewhat of a power move might spark a change in the TV and film industry during the coronavirus era. Disney, one of the other media beasts in the world, also took a similar initiative by making Frozen II available for streaming on Disney + three months ahead of schedule.

As people stay quarantined in their homes, it seems like a pretty smart move for these companies to make money by focusing on their streaming services. Additionally, it wouldn’t surprise me if other media companies continued to drive a lot of its focus towards their digital and streaming services and products within the next few months. Pandemic or not, this all might translate into a significant market shift for advertisers, as they have to move in the direction the audience is consuming media inside their homes. However, this also poses a challenge for movie theater companies as well as their employees, who have not been able operate or provide their movie-going experience.


Comcast Spectator and Nerd Street Gamers

Philadelphia’s Possible Future as a Main Hub for Esports, Through Comcast

The Philly-based esports company Nerd Street Gamers recently added Comcast CEO’s son, Tucker Roberts, to their board of directors.

This all happens as Nerd Street Gamers, an organization focused on developing training, building facilities and producing events for esports, prepares to build approximately 100 esports centers around the nation all within a period of five years. Roberts is currently the president of Comcast Spectator’s gaming division in South Philadelphia, which also includes the local esports team Philadelphia Fusion. Comcast Spectator is the entertainment and sports company under Comcast that owns the Wells Fargo Center, along with the Philadelphia Flyers.

Comcast isn’t the only company supporting Nerd Street Gamers. Other companies that have created alliances with this esports pioneer are SeventySix Capital, Elevate Ventures, and Five Below. In fact, they plan to establish some of their 100 new facilities inside some Five Below locations and college campuses, such as the local Rowan University.

It should also be mentioned that Comcast Spectator plans to open the first esports arena in the United States called Fusion Arena in South Philadelphia.

All of these steps led by Comcast may put Philadelphia as a top city for esports, an ever-growing and money-making industry. But this also shows the huge control and influence that Comcast has over the city and its economy. Whether you support it or not, it seems like Philadelphia’s future is determined by that telecommunications beast.