LinkedIn Shares Insight Into Their Gen Z Audience

 

GenZ is taking over the job market and using Linkedin to do so. In the past year Linkedin has critically analyzed data from 78 million GenZ users on their platform regarding how they interact with not only the platform but how to lead to matches in the job market. Some interesting facts from the findings, are that 80% of the GenZ users feel as though they can truly connect with and trust Linkedin. To go a step further 70% of all users on the platform believe that content they are viewing is directly related to them and can see the relevance. Another interesting finding from their reports is that GenZ is actually much more interested in the long term furthering of their careers. GenZ also knows how to do fact checking and research on the company before agreeing to an interview with a rate of 13x more likely than their peers to be prepared by researching the company.

 

Sources:

https://www.socialmediatoday.com/news/linkedin-shares-new-insights-into-the-gen-z-audience-on-the-platform-infog/610957/https://www.socialmediatoday.com/news/linkedin-shares-new-insights-into-the-gen-z-audience-on-the-platform-infog/610957/

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