Influencer marketing is something creators from all over the world have been trying to nail down since the beginning of brand sponsorships. If done correctly, influencer marketing can drive views and purchases to a much wider audience  then just traditional advertising campaigns. Lately, companies have been striving to incorporate ROI’s into their influencer marketing campaign. When looking at the success of influencer marketing and the influx it has on the marketing community, a few big factors play a role in making the content relatable to those that are viewing it. A few of these factors are relatability to those you are trying to market to, as well as sharing personal experiences and the reason the influencer is try to work with the brand. Successful influencer marketing campaigns focus on the golden trifecta which is essentially creating a mix of highs and lows throughout the video to create engagement. Infleuner marketing is the new way to reach audiences, ROI can help it be effective.

Sources: 

https://www.thedrum.com/opinion/2021/12/10/how-double-your-influencer-marketing-roi-using-science