Facebook launched a new tool yesterday for creators on their platform to take full control of maximizing the winter break. Some of the new features, feature in comment broadcast reactions that allows the creator to have more interactions amongst their fan base. One of the main new features of the update is a better design on both their desktop as well as mobile app version. Facebook has gone as far to simplify the navigation tools making things such as insight and tools, all while still staying on live. The strategic planning of this timely role out of such design comes right before the winter break for many colleges across the country. Facebook is well aware of this peak time that allows many to spend more time browsing and creating content for social media apps. One of my personal favorite features of this new role out is the ability for creators to share multiple links on the screen without ever having to stop the live stream.
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