It’s no secret that Mariah Carey’s smash hit “All I Want for Christmas is You” is one of the most popular songs of all time. Mariah Carey has seemingly been able to hack the system for over a decade, as every year around the holidays, the song shoots back onto the charts as if it had just come out. The song has earned her over $60 million in royalties, and from Nov. 24 to Nov. 30 in 2020, the song averaged a million daily streams.
Somehow, Mariah has found a way to extend the song’s longevity even further this year, by doing a “Famous Order” with McDonald’s. McDonald’s has become known in the past couple years for selling celebrities’ prefered meals at the restaurant, in an effort to raise brand awareness and bring in new customers.
McDonald’s is aware of the draw that Mariah Carey has though, because instead of simply doing one meal, they are instead releasing an entire menu, marking the first time they have done this for a single artist. The branding around it is pretty cheesy however, with Mariah making the bizarre claim that she’s had amazing memories with McDonald’s over the years.
“Just like so many of my fans, I have such amazing memories with McDonald’s over the years,” Carey said in a statement. “I always get a sense of nostalgia when I see the Golden Arches, so creating throwback merch with one of my favorite photos from the ’90s was really fun for me.”
Despite that though, the partnership holds value from a media studies perspective, as it is an example of mediums crossing over with each other creating another layer of hyperreality.