Next Big Sound, a New York-based company which provides analytics for online music, will shutting down effective November 1st. Next Big Sound allowed users to track mentions of bands and musical artists across several music social media platforms including Facebook and Twitter. NBS tracked music data across hundreds of thousands of artists and hundreds of billions of streams.
After being acquired by Pandora in 2015, its team will now work on Pandora’s Artist Marketing Platform. In a blog post NBS stated, “This is just the final step of a multi-year transition, and our team is excited to focus on improving and expanding the awesome marketing tools and data-driven insights available in Pandora’s Artist Marketing Platform. Pandora’s AMP tools have been the primary focus of our development and growth for two years already, and we’re really excited about the opportunities we can create for artists and creators across the industry on the AMP platform.”
Pandora’s AMP was launched in May of 2020 as a service for artists to find, engage, and market to their target listeners. Pandora’s AMP “allows creators to promote their music to more Pandora listeners and engage with fans more deeply through a free suite of powerful self-serve artist marketing tools.” Some of these tools include, artist audio messages, featured tracks, Pandora stories, and audience maps.