by Troy Pittman
During the three-day Labor Day weekend, Marvel film 'Shang-Chi and the Legend of the Ten Rings' broke the record for Labor Day theater debut with an estimated $71.4 million in ticket sales. Marvel's first film with an Asian superhero lead ranks among the best debut's since the pandemic. After suffering from COVID-19 financial setbacks, box offices are seeing a bright future for the movie theater industry this fall. Disney Studios are projecting 'Shang Chi' to gross about $150 million, aside from the estimated $12.1 million projection for Monday's ticket sales.
According to the Walt Disney Co., ‘Shang Chi’ will have a 45-day run in theaters before its release on the streaming platform Disney+. The theatrical movie industry couldn’t be more proud of ‘Shang Chi’s due to its theatrical strategy, similar to Marvel’s ‘Spider-Man: Far From Home’ film. With the film’s earnings being $20 million over its initial projection, Hollywood is relieved. Several upcoming Paramount Picture films: “Top Gun: Maverick”, “Jackass Forever”, and live-action “Clifford The Big Red Dog”, have been postponed.
“We are the underdog; the underestimated. We are the ceiling-breakers. We are the celebration of culture and joy that will preserve after an embattled year”.
Actor Simu Liu