Snapchat launches new business hub in response to COVID-19

This article gave an interesting look into the measures snapchat is taking to help businesses reach their audience during the COVID-19 pandemic. They are providing marketers with resources, insights and tools to reach their audience in this unique time we are living through. The article pulls directly from the resource itself and provides some very interesting insight into the current trends in snapchat use. Of the most interesting was the graph at the end reflecting how much snapchat use has increased, as well as other digital media streaming services and their projections. Of the other numbers, snapchat expects that their users will see a 35% expected increase in online shopping, and an overall increase in the use of shopping and food delivery apps. The insights that snapchat is providing will be important for marketing professionals to take advantage of when business is no longer functioning as usual


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