During the current era of social distancing, we have seen many artists, musicians, and DJ’s bring their performances to video conferencing platforms such as Zoom in order to give fans and supporters concerts, or content, or share tricks of how to create or be creative when it comes to music or art, or whatever the topic may be. With everyone streaming something from their home, we are seeing new ways of doing things that are currently just not possible, nor are they safe. For instance, at the moment you can’t really go grab a drink at your favorite bar, but people are coming up with alternatives.
We’ve heard of Zoom happy-hour with friends or family, but have you heard of a Zoom nightclub. Well, this article from Bloomberg Business says that they’re here, and no, they are not free. People are actually paying money to get into Virtual nightclubs on Saturday nights amidst the pandemic. The Zone, a 16 room virtual nightclub has been hosting people on the video conferencing app. A bouncer greets guests in the waiting room where they are inspected to make sure they have on the proper attire, as well as beverages in hand. The guests are then let into ‘dance rooms’, where there are different costume themes and a live-streamed DJ. Later, guests are invited to the ‘hot tub room’ where swimming attire is a requirement.
I wanted to write about this because I found it to be an interesting idea/concept. Personally, I think it’s a bit ridiculous that people are paying real money to get into these virtual nightclubs. I could maybe understand if it was set up by a particular nightclub and how friends or people who frequent it are simply trying to support a business they do not want to see go under. Not everything can be streamed and have a virtual session be the same as the interactions people had in person, and dancing in your living room is not the same as dancing at the Borgata. I respect the idea behind it and see how it fulfills a current need for the frequenters of clubs and those who need the gratification of being ‘exclusive’, but I am very interested to see if this type of nightclubbing will last.