The giant media company announced on April 6th that they will reduce the amount of commercials and have room for more interrupted content.
Even though there is a surge in TV viewership, advertisers are pushing back on commercials because of the pandemic. Some industries struggle to maintain relevancy and it might even be more damaging to their brand to promote themselves, because they could come off as offensive. As these marketers struggle to shape their messaging in a relevant and respectful way, NBCUniversal is helping them by limiting the commercial time and offering their creative services teams as a resource for a waived fee.
Some of the channels that will hold more uninterrupted content are MSNBC, NBC News, CNBC, and Telemundo. During primetime, they will substitute some commercial time with clips from their comedy late-night shows. NBCUniversal also plans to hold (almost) commercial-free movie nights for families.