Mike Bloomberg came on the democratic campaign trail late but his presence has certainly been made and not necessarily for the right reasons. Hundreds of social media campaigners in California are being offered $2,500 dollars a month to post on social media accounts in support of Mike Bloomberg. However useful money is for Bloomberg it’s not buying him loyalty with these social media influencers.
Bloomberg’s coalition has been asked to spend up to 30 hours a week using various forms of media to engage with their respected followers in hopes to secure California in the democratic primary. However it seems most of the newly acquired army of social media pages are strictly there for monetary reasons. The only qualifications for the job are to have social media accounts and know how to use them. According to business insider one of Bloomberg’s social media operatives said their friends had thought that their social media accounts have been hacked and one comment read, “I hope you’re being paid for this”.
The campaign blurs the lines between a grassroots movement and political advertising but the message aren’t being received the way Bloomberg would have hoped. The goal was to meet voters on all platforms but the lack of true support is seeping into the fray. When twitter realized users were posting an identical tweet from Bloomberg’s campaign they quickly suspended the accounts for platform manipulation and spam. The copied tweet was then later the butt of a joke across twitter sparking memes such as a photo shopped Bloomberg throwing money from a helicopter. All in all Bloomberg has spent over $409 million of his personal cash on his own campaign with more wasted money surely to come.