With the holiday retail season quickly approaching and now among us, television marketers are spending peak bucks to adversities. The biggest names are among the same every year, however this year, spending is up 10%. This increase in expense can be accredited to a broader audience, the amount of airings and creatives, or unrelated reasons.
The biggest national spenders include Geico, followed by Verizon, then Walmart, Progressive, and T-Mobile. State Farm, Target, Amazon, AT&T, and finally Allstate pulling in at number ten. These are the main contenders of top TV marketers every year, however the spending is up 10% from previous years.