Twitter Launches New Option to Follow Specific Topics, in Addition to User Accounts

Twitter is now beginning to feature an additional option to follow topics, allowing for more user engagement and tweet discovery across the platform. Once a user follows a topic, the tweets will appear on timelines like those of the people they follow. The new feature also may match you with other topics you may like based on those you follow and engage with.

Over 300 topics will be released and available for users to consume, the subjects varying. One thing that Twitter topics will not cover yet is politics. The platform is staying away from the subject considering how sensitive the unintended consequences could be.

The topics will be curated from machine learning algorithms and human editors. The platform is not relying on algorithms alone, which is a smart move considering they are not always reliable in determining what content is relevant to users or topics. Another helpful addition to the new feature could include being able to share tweets to the people involved in the topics, rather than with all of their followers.

The only way to tell if the new option for topics on Twitter will succeed is to wait and see the reaction of the users, and to see if it falls flat like previous introductions of new features to the platform.


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