Facebook has recently announced that in 2020 they will start to limit the amount of advertisements a page can release on their site. A crazy idea that Facebook would turn down potential ad revenue and limit advertisers may not seem like such a crazy idea. Coming with the announcement Facebook said that only a small percent of advertisers and companies will be affected by this change. But when asked about why they are starting to limit the amount of ads they are allowing on their site they responded with “quality”.
Facebook plans to increase the quality of the advertisements by limiting the amount of ads a company can run. When a company can run as many ads as they want they produce low quality, potentially dangerous ads that do not serve the public’s best interest. And more importantly running too many ads leads to overall worse “ad performance”. Flooding the market with low quality ads takes away from the high quality ads and tarnishes Facebook’s ads results. When Facebook’s ad results get tarnished it lowers the price per ads and hurts Facebook in the long run.
One of the latest ways Facebook has joined the movement to rid the platform of fake news. More and more media companies like Facebook and Twitter are starting to take a look at how their platforms are starting to affect the world outside of their platforms. Twitter not running political ads and Facebook limiting ads are ways these companies can keep a check on outside influence and interference with the American People.