Netflix paved the way with their streaming platform and was synonymous with account and password sharing. Personally, I share an account with my sister and have been able to enjoy content that way. With the new development of Disney+, HBO Max, NBC, and Apple TV, Netflix is trying to cut down on password sharing. At first, Netflix tended to turn a blind eye at password sharing because their revenue came from views an they had more enough accounts to have a profitable income. Jason Aten at Inc.com talks about how Netflix will now consider account sharing as piracy. Aten says that Netflix has hit a saturation point of subscribers so they really need users to stop freeloading accounts in order for them to make a profit. At this point, Netflix is probably losing money from the number of people sharing single accounts. With Disney+ taking to the market soon, Netflix has to figure a way to make a profit from their platform. The Alliance for Creativity and Entertainment is the group behind this movement, they are made up of Warner Bros, Disney, Netflix, Sony and Paramount. Their plan to target the technology, not the users for “pirating”. Their goal is to create a solution that could track location of the device and device tracking itself. This is a huge concern of privacy, so it’s interesting to see where ACE will take this.
I found this article interesting because there are so many platforms to pay for now. People are cutting cable and now continuing to pay for services that add up to a monthly bill the size of a cable package. I’ve seen opinion pieces on how piracy will probably come back since it is becoming more and more difficult to stream things on a budget. This move could bring real privacy issues if major companies are able to track the location of devices we watch their content on. It’s a bit scary that ACE is advocating for Creativity and Entertainment is major studios actively making it hard for people to reach content. It is also scary that account sharing is considered piracy now because that can needlessly put people in prison for sharing their passwords. I know it’s frustrating when a company has such hard competition and needs to up the ante but eliminating the ability to share accounts seems like they’re scraping the bottom of the barrel. Maybe DVDs and physical media will make a comeback from all the legal hoops streaming sites are making their customers jump through.