It was announced on Wednesday that Twitter will be banning all political ads regarding the 2020 election in hopes to counter the spread of fake news and misinformation. Starting in November, Twitter will no longer allow political ads from the any source, including legitimate political actors and figures.
In a series of tweets regarding the ban, CEO of Twitter, Jack Dorsey stated, “While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions.” Dorsey is well aware of the power of tailored ads in the internet landscape, so instead of marking ads like they did in June, he decided to remove the ads from the equation. Interestingly enough, Twitter has decided not completely to remove past ads or tweets already on the platform, but they will be marking them down as fake or political.
This article interests me because it’s one of the first times a tech company has decided to take a stand against false advertisements. Facebook took a different approach stating that they shouldn’t be a platform of political agendas, which is funny because Facebook is the largest online social media site which probably has the most ads. I think Twitter’s new rules will be an improvement to the platform considering all the people who have a desire to see politics when scrolling through social media. It’s only a matter of time when every social media company will have to address this issue as the election looms closer every day.