Snapchat’s newest addition to its platform includes 3D photos. These photos are intended to “…create Snaps that capture spatial detail, changing in perspective and appearance based on how you move your phone when you view them. These new Snaps look different, act different, and feel different.” A similar concept was introduced on Facebook, where users can engage with 360 photos that are immersive and captivating. Based on feedback, Facebook was able to say that the launch of 360 photos has had a large engagement with audiences. In light of this new development, this feature could be beneficial for brands that want to stand out from their competitors. At the moment only iPhone X owners can create 3D snaps and anyone who is a Snapchat user can receive the Snapchat but are unable to create their own without owning a recent iPhone.
More importantly, the idea of 3D photos has molded the new concept of progression towards holographic. The expansion of 3D photos onto social media platforms has been a clear success so, how much longer until we should expect to engage with friends, family, and media brands with the use of holographic. If 3D photos are highly captivating for audiences, it’s likely that holographic will attract users even faster and are in the making for many social media platforms.
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This is a really interesting article! I find it cool that we are moving closer to holographic communication. It leaves me wondering what our devices will look like since phones already have 4 cameras, how big and clunky will these new spatial sensors be if they’re big at all?
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