“Disney is mining nostalgia to make Disney+ a success”.

Disney+ Showcase Presentation At D23 Expo Friday, August 23Article and Image: https://www.engadget.com/2019/09/25/disney-plus-nostalgia-play/

This article is written by Edgar Alvarez of Endgadget. The article discusses the content available on Disney’s new streaming service and how they’re gathering a very large following of people who would use their platform. Alvarez discusses how Disney is sealing the deal to make their platform a huge success and lock in the views. He says Disney is doing this by ensuring all of their content is available to watch. They struck a deal with Pixar and will have every Pixar movie on Disney+ along with every Marvel movie and Lucasfilm productions. Alvarez quotes, “Never [has so much of] our content been previously available, whether you’re nostalgic for your childhood favorites or simply need Baby Groot”. By November 12th, Disney+ will offer over 500 feature films and more than 7,000 show episodes. The other way Disney is attracting even more audiences by rebooting their old TV shows, they rebooted That’s So Raven and just released the promotional clips for their new show Lizzie McGuire, a reboot of their show by the same title from 2001.

I found this article interesting because Disney has a very interesting marketing scheme. They understand the power they have and how much they can produce and their expansive library. By rebooting these d-comm classic shows, they are appealing to millennial’s and gen-z’s. Along with having all their movies from the past and their classic Disney princess films. While reading this article I even found myself thinking, “that’s a really good deal”, because they have so much content that their competitors won’t. They are successfully using nostalgia to sell their new platform because baby boomers will appreciate their nostalgia for Steamboat Willie and other classics, while Gen X, Y, Millenial’s, and Gen Z will appreciate the 90s classic films and the shows they grew up with. They have successfully created a platform every age group will enjoy, which is mind-boggling. It brings up the concern about any competitors although. How will independent artists get found? Will every show and filmmaker have to go through Disney to get their content out to the masses? It’s really interesting to see how competitive these platforms are going to get to ensure they have the most viewers. It also brings a fear about how limited entertainment will get with this much consolidation.

I’ve talked about Disney+ on this blog before but hearing more and more about how Disney+ will be the only streaming service a person needs and that is their goal, is very interesting. Alvarez also mentioned about how Disney might run into huge problems because the sheer scale of their content library might overwhelm their site. I too am curious to see how Disney+ will change Disney and streaming services since if one is to compete with Disney+, they probably have to own their own channel/content conglomerate.


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