Nike’s “Dream Crazy” commercial wins an Emmy for “Outstanding Commercial” at the Creative Arts Emmy Awards Ceremony.  This is the first time since 2002 that a Nike commercial has won this award. There is much debate regarding Colin Kaepernick’s relationship with Nike. Many people fully support their collaborations because Kaepernick has become a symbol of justice and equal rights. While others, like President Trump, view him as an overdramatic, sub-par athlete. When this commercial came out the mixed reactions showed in Nike’s stock. According to CNBC, Nike’s stock closed the day after the ad’s release after dropping roughly 3.2%. Despite the drop in the stock market, Nike’s online sales saw a major spike. According to Edison Trends, a digital-commerce researcher, Nike product orders rose 27 percent a few days after the ad’s release. Many contribute this spike to the fact that many customers want to support a brand that speaks on political and social issues. Nike does just that and has made this image a key piece of their brand. They recently announced a pro-hijab campaign with dri-fit hijabs to wear while exercising. They have also been known to toss ideas if they are racially triggering. Nike has successfully branded themselves as trend setters and social innovators. Hopefully, Nike will continue this going forward as they continue to receive support from people of many different backgrounds across the world.

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