Reporting today is a lot different than how it was before. Reporters may take weeks or months developing a story, break the story to the world, and then every other organization steals the content rephrases it and posts it on their site. These other sites get just as much traffic and make just as much money off of the article without any reporting at all from these impersonator sites. Google has said in a recent conference that they are starting to combat imitative websites by changing their algorithm. 

Google’s new Google News Project is going to change the way the show results for certain topics that put emphasis on original reporting or the first story that broke the news These changes do not remove all the impersonators but it gives an advantage to the original report. This is a good change for Google because everyone uses Google for everything. These new changes to the algorithm give news companies more of an incentive to create breaking stories because the credit for these stories will be given to who creates the story instead of all the other companies that would steal the work and post it on their site. 

With these guidelines and algorithms Google would also put more respectable outlets that have a history of honest reporting higher up in the search query. These are important changes because investigative journalism is extremely important and needed in society but if no one is going to get credit for the hundreds of hours they take to expose such stories why would anyone want to do all this work. By Google coming out and making these stories more accessible Google is gaining the trust of these news organizations and honestly just helping all of use or freedom of the press. Creating more ways for original reporting to be put on the top of searches helps everyone from the Google user, to the journalist writing these articles, to even Google itself.