Google borrows dating app feature to recommend personalized movies and shows

Google decides to use a dating app feature to simplify finding streaming video content of your favorite shows. “Like Tinder, users can swipe left or right to indicate their dislike or like for something. The process will train Google’s algorithms, bringing up more personalized recommendations the next time you ask it to recommend a show or movie.” as stated in the article.


Once you pick a recommendation, Google will give all services that provide that show such as how much you rent or buy the program or watch for free from your subscription. Another cool feature of the app will show movies and shows matching them with a term such as horror. You can even search specific genre, documentaries and so on. It also uses Google trends on what type of shows, movies, and documentaries that people are searching online. A useful tool So far, the feature is innovative and not sure if Tinder would get credited for having their feature being used by Google for their streaming content. I do think it is an awesome feature and probably use it.

The image above shows the services that pricing for each provider in regards to This is Us.  The providers range from Google’s Youtube services to Vudu. It gives the consumer a watch option such free, placed on a watch list as well as buying and renting.

According to Engadget, Google has a simple solution to those nights when you just don’t know what to watch: borrow a cue from dating apps. The internet giant has introduced a search feature on mobile that invokes a swipe interface when you search for terms like “what to watch” or “good shows to watch” and tap a start button in the Top Picks For You carousel. You can swipe right to show your approval for a show, or left if you can’t stand it — the more shows you flick through, the better your recommendations become.

You can specify movie genres, periods or even specific activities, such as “horror movies from the ’80s” if you’re in a Nightmare on Elm Street mood. And when you do find something to watch, info cards will display all the services that host a given show. You can specify the ones you use to ensure that recommendations focus on titles that won’t cost extra. This won’t guarantee that you’ll settle on a new must-watch series, but it’ll at least save you from being overwhelmed with choice.

Overall it is a step in the right direction since it simplifies streaming content to ease of use content. It has yet to be seen whether this app will catch on to the mass media and consumer content or it will flop. Success will be determine by those who use it. My only question is regarding the service is Netflix was not added to their search results.





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